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Volume VII - #23
U.S. Library of Congress ISSN : 1543-0332
From The Baum Group files
Top 7 Myths About PR/Marketing Campaigns
by Christopher M. Knight
1. Marketing should be entertaining. Not always. Marketing
should result in product or service sales, not just amusement.
2. You should keep marketing copywriting short. Wrong. Folks
who are interested WILL in fact read what you have to say.
3. You need to change your marketing copy often. Wrong. If a
marketing promotion or campaign is working, no matter how
bored out of your mind you and your staff are with the promo,
DO NOT STOP IT.
4. Bad PR is better than No PR. Wrong.
5. 7 impressions is enough. Nope. Surveys show that sometimes
it takes up to 29 impressions to bring a potential buyer to action.
6. "The product will sell itself." Not always... Folks need a reason
WHY they should buy your product or service. Give it to them.
7. Cute ads are rememberable. Yes, but how many cute ads do
you remember, but can't or don't recall product was being marketed?
[This piece was submitted by Entrepreneur, Author, Business Builder
and Email/Web/Internet Strategist, Christopher M. Knight. Please visit
one of his favorite success-oriented projects http://SuccessLISTS.com/]
Next week : More Reader's Choice (send your requests to...)
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