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Volume VI - #30
U.S. Library of Congress ISSN : 1543-0332
From The Baum Group files...
Marketing's Greatest Enemy
by Jay Conrad Levinson
You work like crazy trying to attract attention and business,
operating from a marketing calendar, committing to your
strategy and doing everything right, resulting in an influx
of customers -- but you lose them. They never come back.
You did your marketing so well and marketed so wisely
that you're almost in a state of shock at how your customers
ignore you.
You treated them well while you were making your business
transactions. You gave them a fair price, knew that the quality
you put into your offering matched the quality they got out of it.
You assured them that service is your middle name. You smiled
and used their name when you said good-bye, thanking them
for the sale. And then, after all that caring attention on your part,
they completely ignored you, never set foot in your business again.
Do you want to know why they ignored you, why it was so easy
for them to put you out of their minds?
Get your copy of one of Jay's award winning book,
Mastering Guerrilla Marketing : 100 Profit-Producing
Insights That You Can Take to the Bank
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