Satisfied clients come from...
For your reading pleasure, this book
archive showcases The Baum Group's 2002 book selections and book reviews on Dr. Rae's Shopping Network.
The Clothes They Stood Up In and The Lady in the Van by Alan Bennett "...a lot like the music of Mozart -- a bright, cheery surface that accentuates rather than hides the profound, sobering depths of emotion. It's a story you will return to again and again." (A Reader from Tulsa, Oklahoma USA)
Change the Way You Persuade [DOWNLOAD: PDF] by Gary A. Williams and
Robert B. Miller "...Knowing executives' preferences for hearing or seeing certain types of information at specific stages in their decision-making process can substantially improve your ability to tip the outcome in your favor, the authors conclude." (Download Description)
Nothing Is Impossible : Reflections on a New Life
by Christopher Reeve "Impeccably pointed in his
chastisement of people who are paralyzed by choice,
Reeve challenges us to appreciate what we have and,
more importantly, use it. What things paralize us?
Worry, fear, self-doubt, anger, hatred, malice ... the list
is infinite. It's time to get out of our bonding wheel chairs. ... "
(A Reader from Round Hill, Kentucky USA)
Harold Lloyd : Master Comedian by Jeffrey Vance,
Suzanne Lloyd and Jack Lemmon "Essential film reading! This is one of the most beautiful books I own. The layout is
magnificent and the pictures are nitrate-clear! It is a quick,
not-too-indepth, but not too vague, look at the silent comedian's
life and career. All of his feature films are covered with rare
and lovely photographs. It was nice to read that Mr. Lloyd
was a very happy man his entire life. He also exited the film
business with grace and held no bitter feelings towards the
changing times. The only mistake he seemed to make was
in not reissuing his fabulous films during his lifetime...he felt
there was no demand. I am thankful for Suzanne Lloyd and
her efforts to get Harold's films more circulated. Her story at
the end of the book made me cry! All in all, this is a beautiful
book and well worth the price."
(A Reader from New Jersey, New York USA)
Let's Roll : Ordinary People, Extraordinary Courage
by Lisa Beamer and Ken Abraham (Contributor)
A poignant look at a very personal matter. Lisa
allows us to feel the pain she felt and shows us
how with her faith, she overcame the feeling of
helplessness and loss. A must read for anyone
facing tragedy or anyone affected by personal
loss." (A Reader from Columbus, Ohio USA)
Guerrilla Pr Wired : Waging A Successful Publicity Campaign
On-Line, Offline, And Everywhere In Between by Michael Levine
and George Gendron "Priceless PR info from one of the best.
Guerilla PR perfectly describes the efforts one needs to make,
in order to successfully promote their work or service in any
setting. It is a very easy to read PR reference manual. The
methods described are simple and very effective. This book
has made a tremendous impression on me in several ways.
I thoroughly enjoyed learning various strategies on how to
reach a target audience through every medium you can think
of. The book breaks down obstacles that can arise and how
to overcome them. Particularly useful is the questions Mr. Levine
provides, to help you develop a publicist mindset and narrow
in on exactly who you are trying to reach. It is a wonderful self-
assessment tool. In addition, the book contains a great
discussion on internet pr--how to approach it, why it's important,
and how to manage it. This is very useful, as almost every aspect
of our lives these days involves a computer. As Mr. Levine
mentions it is quality not quantity that matters--this book follows
through--quality, quality, quality! It is a must read for anyone
who is promoting anything. You want priceless pr info from
a top publicist, get your hands on this book."
(A Reader from Riverside,California USA)
From This Day Forward by Cokie and Steven Roberts
"Cokie Roberts first book--WE ARE OUR MOTHERS
DAUGHTERS--was wonderful so I was thrilled to get
this one as a gift. I was not disappointed. By sharing
their insights and their lives, Cokie and Steve Roberts
have made a major contribution to the complex subject
of marriage. I urge anyone who is married--or thinking
of getting married--to read this superb book."
(A Reader from New York City, New York USA)
The Lovely Bones : A Novel by Alice Sebold "Simply beautiful. Treat yourself to a heartwarming and tender novel. I loved it."
(A Reader from Mechanicsville, Virginia USA)
[SideBar : Thank you Nancy (Dr. Rae's daughter-in-law) for sharing this book with us.]
Crucial Conversations : Tools for Talking When Stakes
Are High by Kerry Patterson, et al "This Book is required
reading for my company! Pay the [money] this book costs
and avoid costly litigation, improve your communication,
better manage expectations, defuse pent up emotions,
and let your company be more productive! I just finished
Crucial Conversations and the first thing that I did as I laid
down the book, was to log on to Amazon and order 30 copies
to give to the managers within my company. I am the owner
of my company of 600 employees and I am constantly
searching for better ways to improve communication among
our staff and employees. I am going to make sure that my
HR team includes these principles into their training."
(A Reader from Provo, Utah USA)
The Nanny Diaries : A Novel by Emma McLaughlin and
Nicola Kraus "...easy to read, easy to get into, and easy
to love book. It was also hard to put down, my son literally
ripped it out of my hand! I laughed, I cried, I overall had
an awesome time reading it. It was a perfect summer read.
Thank you and kudos to the authors for such an outstanding
job on their first novel!!"
(A Reader from Walpole, Massachusettes USA)
[SideBar : Thank you Sara (Dr. Rae's daughter-in-law) for sharing this book with us.]
Cooking Thin with Chef Kathleen : 200 Easy Recipes
for Healthy Weight Loss by Kathleen Daelemans "The
only effective way to loose weight and keep it off. This
book is a must-have for Americans who want to loose
weight while still enjoying food, one of this country's
most misunderstood pleasures. The author is well
informed, intelligent and practical in her approach. It is
worth pointing out that her overall philosophy towards
weight loss mirrors certain European nations, where
better quality of food promotes thin bodies. ..."
(A Reader from New York City, New York, USA)
Primal Leadership : Realizing the Power of Emotional
Intelligence by Daniel Goleman et al "...putting emotions
to their highest and best use, is likely your most valuable
leadership skill. Time and again, even great leaders must
look back on missed opportunities and mistakes asking
themselves "Why Didn't I Think of That?" The answer very
often is they allowed emotions to get in the way of sound
thinking. This book helps leaders get the most out of their
emotions. The techniques taught, akin to those presented
in Why Didn't I Think of That? - Think the Unthinkable, enable
ordinary people to become the kind of balanced, wise leaders
who are most likely to succeed in today's competitive world."
(A Reader from Claremont, California USA)
Execution : The Discipline of Getting Things Done
by Larry Bossidy, Ram Charan and Charles Burck
"SUPERIOR!!!!!, ...the missing link that makes a
difference between success and failure. This book
is a must read for any manager. The book starts
with a good rationale about the importance of
execution and give specific steps to implement this
discipline."
(A Reader from Naucalpan, Estado de México Mexico)
The Ten Demandments : Rules to Live by in the Age
of the Demanding Customer by Kelly Mooney and
Laura Bergheim "...the perfect read for companies
grappling with their changing consumer. Insights
are dead on and incredibly timely. Highly recommend
for businesses of all types."
(A Reader from Columbus, Ohio USA)
Leading Change by John P. Kotter "This is still my favorite
book on change management. I've lost track of the number
of copies I've given away to clients and teammates. Kotter
offers excellent advice on how to make a difference in your
organization. Some of his examples are becoming a bit
dated, but the lessons are as timeless as ever. Read this
book and then re-read it." (A Reader from Westlake, Ohio USA)
Grassroots
Marketing : Getting Noticed in a Noisy World by Shel Horowitz "Leave it to
someone who writes about the virtue of frugality to produce a book that, by
design, is a bargain. Shel Horowitz is a publicist extraordinaire,
and "Grassroots Marketing" is head and shoulders above the crowd in its genre
because it contains timeless information that is both creative and economically
practical. Whether you are an entrepreneur, an independent publisher
or a media magnate, your efforts in securing publicity must address economic
sensibility or at some point you will likely experience failure. This
is a terrific book. Highly recommended." (A Reader from Wasilla,
Arkansas USA)
When
We Were One : Stories of World War II by W. C. Heinz "...He is the author of
What a Time It Was and The Professional, both recently published
by Da Capo Press. He also co-wrote MASH, under the pseudonym
Richard Hooker. Last year he was inducted into the National Sports
Broadcasting and Sportswriting Hall of Fame. ..." (About the Author)
Making
the Big Move : How to Transform Relocation into a Creative Life Transition
by Cathy Goodwin "A must read for dealing with all the "extra" headaches that
come from moving. ...Very well organized, no need to deal with issues
around moving a family if you're moving by yourself, you can go directly to the
section that fits your particular situation." (A Reader from Baltimore, Maryland
USA)
Power
Networking by Donna Fisher, Sandy Villas et al "This is an excellent book
for business professionals as both a primer on networking as well as a refresher
course in those practice which we get "out of practice" doing. Highly
recommended to sales managers and salespeople as a training reference on how to
get the most our of your day to day business contacts." (A Reader from Houston,
Texas USA)
Permission-Based
E-Mail Marketing That Works! by Kim MacPherson "...a true step by step guide
to e-mail marketing worth many times the price I paid for it. She
demystified the entire process of e-mail marketing for me. I highly
recommend this book to anyone interested in developing and executing an
effective e-mail campaign." (A Reader from Alachua, Florida USA)
Bargaining
for Advantage by G. Richard Shell "Superb book; very intelligently
written. ...a must reading for all those who are sitting at
negotiation tables at any level between and including decision makers and note
takers. ...illuminating, convincing and intelligent." (A Reader from
Istanbul, Turkey)
American
Son : A Portrait of John F. Kennedy Jr. by Richard Blow "More than just
another Kennedy book, much like reading "The Titanic", knowing the tragic ending
only pulls the reader further into this warm and beautifully written insight
into the last years of John Kennedy Jr. At book's end you are swamped
with not only an overwhelming sense of loss but also gratitude for being allowed
to share his last days." (A Reader from Vero Beach, Florida USA)
The
French Laundry Cookbook by Thomas Keller "This could just very easily be the
best of the best of my growing collection. Having just gotten it
finally, it is truly an amazing cook who has put this together. The
creativity, polish and sensitivity to taste, presentation and perfection is all
here in spades! ..." (A Reader from Dearborn, Michigan USA )
Turn
Customer Input into Innovation by Anthony W. Ulwick "Using Cordis Corp. as
an example, this article describes a series of effective steps for capturing,
analyzing, and utilizing customer input." (e-Document Description) [A
downloadable e-Document]
How to Think Like Leonardo da Vinci : Seven Steps to Genius
Every Day by Michael J. Gelb "You Can Achieve Your Own
Renaissance! ..There is great wisdom to learn from
da Vinci. He told us that "I will continue" through
his obstacles and that "I wish to work miracles" through his
everyday life. He aimed at reaching his potential
and each one of us can do that as well. Read this
book if you are interested in taking the challenge to become
the best you can be." (A Reader)
Emotional Alchemy : How the Mind Can Heal the Heart
by Tara Bennett-Goleman "...This is a book that can add
great value to anyone's life. Very highly recommended."
(A Reader from Harvard, Massachusetts USA)
[SideBar : Science journalist Daniel Goleman collaborates with Bennett-Goleman, his psychotherapist wife. Bennett-Goleman suggests that many people are ruled by maladaptive behaviors... stemming from childhood coping mechanisms. She investigates ten basic maladaptive behaviors.]
The 22 Immutable Laws of Branding : How to Build a Product or
Service into a World-Class Brand by Al Ries and Laura Ries
"Short and effective,... The best thing about this book is the short
chapters: it isn't some unwieldy volume that will gather dust on
the shelf. It's a resource to re-visit, re-read and bring more fresh
thoughts to mind. Whilst the 'laws' are integrated, and you'll find
references in some chapters to other 'laws' in the book, you don't
have to read it cover-to-cover every time you pick it up. Having
said that, you could do so in a spare afternoon! Worth keeping
close to hand." (A Reader from Sunbury, Victoria Australia)
The Dark Side of the Light Chasers by Debbie Ford "This is a real
life changer. For the first time, it all became clear that I was looking at life in the wrong light. ...I started to own parts of myself that I had buried deep inside of me." (A Reader from Milwaukee, Wisconsin USA)
American Odyssey, 1963-1999 by Mary Ellen Mark (Photographer)
"One image is worth the price... Great book for Hasselblad nerds;
it will give you a lot of ideas for how to fill a square frame creatively."
(A Reader from Cambridge, Massachusetts USA)
Secrets of the Baby Whisperer : How to Calm, Connect, and
Communicate With Your Baby by Tracy Hogg and Melinda Blau
"I am a first time grandma-to-be. Saw you on Dateline and
immediately ordered your book for my daughter-in-law and son. Am reading the book first and wish you had been around for me
when I had my children. The book is wonderful, I've ordered two
more copies for my friends' children who are going to be parents
for the first time. Thanks to Tracy for writing your book." (A Reader)
Couples : A Celebration of Commitment by Catherine Whitney
and M. I. Hamburg "Great sweetheart buy. Heartfelt prose
and beautiful photographs capture the essence of love and
commitment." (A Reader from Kansas City, Missouri USA)
The Ultimate Safe Money Guide : How Everyone 50
and Over Can Protect, Save and Grow Their Money
by Martin D. Weiss, Ph.D. "This is simply a fantastic
book. There is a wealth of good solid information
about how to protect your money and keep it
working for you. And it's not just for people over fifty,
either. I think plenty of people in their thirties, like me,
could make use of this book. The writing style is
easy to read and understand, making the book all the more effective."
(A Reader from Atlanta, Georgia USA)
See No Evil by Robert Baer "A great read! Robert Baer was
a career CIA officer (CIA employees are officers; CIA agents
are foreign citizens who spy for the CIA) who was posted to
countries in and around the Mid-East. From Beirut to parts
of the former Soviet Union, Baer takes you inside the headlines
we have seen for the past years. Very interesting and never
drags." (A Reader from Houston, Texas USA)
Leading Quietly by Joseph L. Badaracco "...Main strengths:
1) provocative, well-articulated argument; 2) clarity of writing;
and 3) clear case studies to support argument of the book."
(A Reader from Boston, Massachusetts USA)
Damn! Why Didn't I Write That? How Ordinary People
Are Raking in $100,000...Or More Writing Nonfiction
Books & How You Can Too! by Marc McCutcheon
"...the approach provides guidelines on how to identify
lucrative publishing niches and how to fill them again
and again. Practical ideas for any who would not only
get published, but make a living in the writing world."
(A Reader from Oregon, Wisconsin USA)
Kellogg on Marketing : The Kellogg Marketing Faculty
Northwestern University by Dawn Iacobucci (Editor)
"...If you want a comprehensive, current perspective on
marketing, look no further. Kellogg on Marketing delivers
the goods." (A Reader from Wilmette, Illinois USA)
[SideBar : also available in e-Book format]
Beyond "e" by Stephen G. Diorio "I just finished reading this
book and think it is terrific! In my mind, this is a must read
for every business executive. The book is insightful and an
interesting read. However, more important it is useful! I truly
believe that this book will help me run a better business."
(A Reader from New York City, New York USA)
8 Minutes in the Morning : A Simple Way to Start Your Day
That Burns Fat and Sheds the Pounds by Jorge Cruise and
Anthony Robbins "Great three prong approach to weight loss
and fitness. ...provides great inspiration and turns an easy
eight minutes into having a healthier lifestyle. This book is
great in that it works all aspects of a weight-loss program.
It gives you the winning attitude, the right things to eat and
the daily exercise to put you into a healthy body. ..."
(A Reader from Toledo, Ohio USA)
The Heart of the Soul : Emotional Awareness
by Gary Zukav and Linda Francis "...this book
...helped me understand my emotions and how
I can turn them into positive energy."
(A Reader from Arlington, Virginia USA)
Bias : A CBS Insider Exposes How the Media Distort
the News by Bernard Goldberg "I read somewhere that
if you watch sausage being made; you may never eat it
again. In this case, you'll lose your appetite for the media
as Goldberg exposes to some of the backroom contrivances
of media elites." (A Reader from Cincinnati, Ohio USA)
Cashflow Quadrant : Rich Dad's Guide to Financial Freedom
by Robert T. Kiyosaki and Sharon L. Lechter (Contributor)
"Double thumbs up! It serves as an eye opener to those
who are still caught in the rat race yet struggling to get
out, to wake up and start to discover within themselves
their core values, personal beliefs and future dreams.
Robert is indeed a guru in this field! Well done, Robert!
Keep it up!" (A Reader from Kuala Lumpur, Malaysia)
Loyalty Rules! How Today's Leaders Build Lasting
Relationships by Frederick F. Reichheld "...Always
start with the question, "What can I do to help you?"
(A Reader from Boston, Massachusetts USA)
Good to Great : Why Some Companies Make the Leap...
and Others Don't by James C. Collins "Good to great is
one of the better books to come out recently on business
and business issues. In this regard, it is the first major
business book for the post internet boom era as it goes
back to what is the core of successful companies."
(A Reader from St. Charles, Illinois USA)
Self Matters : Creating Your Life from the Inside Out
by Phillip C. McGraw "Fantastic book - not enough stars
for this one." (A Reader from Prince Edward Island, Canada)
A Fine Balance by Rohinton Mistry "An amazing author. The powerful
stories touched my heart and my mind. Their effectiveness was due in
large part to Mistry's language. While the characters reveal base and
basic aspects of life, they are allowed to do so through magnificent
phrasing. What a joy to read." (A Reader from San Rafael, California USA)
September 11, 2001, New York Attacked : A Record
of Tragedy Heroism, and Hope by New York Magazine
"One of the better accounts of September 11, 2001"
(A Reader from Prince Edward Island, Canada)
2002 Writer's Market : 8,000 Editors Who Buy What You Write
by Kirsten Holm (Editor) "Writers of all experience levels have
been relying on the yearly edition of Writer's Market since 1921.
This guide to editors and publishers has been considered the
bible for every type of writer. The 2002 Writer's Market is no exception.
...But it's not just a book filled with editors looking
for your work. Articles on point of view, novel proposals, the
instructive query letter clinic and much more give you the extra
edge in getting published. This year, there's a special focus on
electronic outlets. You'll find articles on e-query etiquette,
protecting your rights and online markets looking for your work.
Finding a publisher couldn't be easier. From small presses to
major publishing houses, everything you need to achieve your
publishing dreams is right at your fingertips. With over 1,000 pages
of vital information, 100 percent updated, the 2002 Writer's Market
is the best edition yet." (A Reader from Los Angeles, California USA)
Rudy Giuliani : Emperor Of The City by Andrew Kirtzman
"I was overwhelmed by the author's fairness about a mayor
who either was loved or hated but never ignored. Mr. Kirtzman's
book provided what has to be considered a fair and objective
review of the mayor's positives and negatives. I never felt that
the author was taking sides, I never knew where his bias was.
Whenever it seemed that he was challenging the accepted
wisdom about the mayor he would balance it with another point
of view. It revealed that the mayor missed an opportunity to truly
be the best when his need for total control limited his ability to
be open with the entire city. Read this book, not just once but
a second time." (A reader from New York City, New York USA)
Night by Elie Wiesel "...an exceptional read, sometimes hard
to read. It deals with tragedy and teaches us how to prevent it.
It is a very inspirational account about a young boy who quickly
matures as he experiences the worst of humanity head on."
(Readers in Mrs. Clynckes' English 12 - Justin, Zach, Kevin,
Steve, and Andrew from Denver, Colorado USA)
Eat...
Drink...
and Be Merry...
For Your Work and Play...
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