Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith "This one's a keeper.  If you do business online (or do business with people who have ever been online) or know someone who once used a computer, I strongly suggest you get smart about the ideas in this book." (Reviewed by Seth Godin)

  Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead "...focuses on what's truly important: the universal triggers that captivate and motivate consumers on a deep emotional level.  ...makes me excited about the future of marketing.  ..." (A Reader from Birmingham, Alabama USA)

  World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott "...one of the most important books about marketing in the Internet Era that I have read.  ... After reading the 194 pages, I sat back, and thought, Wow!" (A Reader from Arlington, Virginia USA)

  Linchpin: Are You Indispensable? by Seth Godin "...I highly recommend this book.  You cannot avoid being affected by it, and it's quite possible that the world will not avoid being affected by you as a result.  I'll be buying several copies for people I care about." (A Reader from Keller, Texas USA)

  Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink "...a good starting point if you are new to thinking about how to encourage people to accomplish more." (A Reader from Boston, Massachusetts USA)

  Unfolding: The Perpetual Science of Your Soul's Work Julia Mossbridge "...Written by a stellar neuroscientist, ...has the scope of a logical step-by-step method of revealing your inner self to meet your outer persona.  This is a resource for both the left and right brain to work in unison.
..." (A Reader)

  eMarketing Strategies for the Complex Sale by Ardath Albee "...I recommend this book for salespeople and marketing pros who need to understand how to position enterprise solutions in today's sales 2.0 landscape." (A Reader from San Francisco, California USA)

  Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston M.D. "...shares...techniques and the secret to...effective communication.  From studies on how the brain switches from 'no' to 'yes' responses to how to talk at a higher brain level for better positive results, ...a guide no business library should be without." (A Reader from Oregon, Wisconsin USA)