For your reading pleasure, this book
archive showcases The Baum Group's 2008 book selections and book reviews on Dr. Rae's Shopping Network.
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JULY/AUGUST
[Click the Book Cover or the Title and find your
Savings]
by Sheena Iyengar
"...makes it clear that choosing is indeed an art as much as it is a science. I believe that one who reads
this book will make better informed decisions. At the same time, many
may become fearful in making big decisions when they realize how
irrationally most of our decisions are made. ..." (A Reader from Marysville, Ohio USA)
by Charlene Li
"I would recommend this book to anybody involved at all stages of creating, implementing, and monitoring Social Media efforts. ..." (A Reader from Coamo, Puerto Rico)
Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
"...came into our lives when we wanted to learn more about how-to deliver happiness in every aspect of our life. This book is about making a difference by living your purpose with passion." (Reviewed by Dr. Rae)
The Stress of Life by Hans Selye "...Strongly recommended for health professionals
with an interest in the scientific foundation for mind-body medicine. A must read for
the lay person with an interest in stress adaptation and how the brain processes life stressors."
(A Reader from W. Barnstable, Massachusetts USA)
End Procrastination Now!: Get it Done with a Proven Psychological Approach by William Knaus, Ed.D.
"If there is any way that you can get off that procrastination hook, it is worth it at almost any price! I speak from
experience because I was better at procrastination than anyone I knew. ...BOTTOM LINE: If you procrastinate
and want to stop....Put "End Procrastination Now" at the top of your reading list!" (A Reader from Monson, Massachusetts USA)
The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World by Frances Cole Jones
"...is for any business person seeking to reinvent themselves given new times and challenges, from executives to recent graduates facing business competition and more. Three key sections tell how to change common attitudes, habits and skills, get a resume to the top of the pipe and network more effectively, and take a range of steps to make things happen." (A Reader from Oregon, Wisconsin USA)
Successful Selling: How to Attract, Manage, Close & Keep More Business in a Buyer-Centric World by Matt Heinz
"...This book covers topics such as: How to get three hours back every day. Five tips to avoid call reluctance and reach new prospects. How to build a list of your competitor s customers. 12 tips for building & managing a bigger sales pipeline. How to build thought leadership and influence. How to achieve a frictionless sale every time. And much more!" (Book Description)
Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H. Green
"...a must read for not only the sales professional but for any executive who deals with people and has to sell ideas, budgets or plans - so that's just about everyone! ...Your organization would do well to: adopt the four fundamental principles of...; move from being seller-focused to being client-focused; collaborate rather than compete with your customers; care about customers for their sakes - thereby increasing your sales and customer retention rates; and develop the perspective that "the relationship is the customer." Get it, read it and put it into practice." (A Reader from Lake Forest, California USA)
by Emily Nagle Green
"...presents...important implications
of global and local telecommunication connectivity for worldwide
business and the general public. Important and interesting examples
of connected technology,...a vital and engaging book both for all
businesses that will be affected by connected technology in the next
few years, as well all of us who will live their lives with many everyday
objects, devices and other people continuously connected to the
wireless network. ..."
(A Reader from Philadelphia, Pennsylvania USA)
by Anna Bernasek
"...illustrates in a clear and compelling way how great a role trust and trustworthiness play in everyday transactions in a developed country. ..." (A Reader from Melbourne, Australia)
Do More Great Work: Stop the Busywork, Start the Work That Matters by Michael Bungay Stanier "...The practical
hands-on element of this book and that it is written to consume
in bite-sized chunks really makes it a top addition to anyone
seeking to spend more time producing great work. ..."
(A Reader from Sydney, Australia)
[Click the Book Cover or the Title and find your
Savings]
Trust Agents: Using the Web to Build Influence, Improve
Reputation, and Earn Trust by Chris Brogan and Julien Smith "This one's a keeper. If you do business online (or do business with people who have ever been online) or know someone who
once used a computer, I strongly suggest you get smart about
the ideas in this book." (Reviewed by Seth Godin)
Fascinate: Your 7 Triggers to Persuasion and Captivation
by Sally Hogshead
"...focuses on what's truly important:
the universal triggers that captivate and motivate consumers
on a deep emotional level. ...makes me excited about the
future of marketing. ..."
(A Reader from Birmingham, Alabama USA)
Linchpin: Are You Indispensable? by Seth Godin "...I highly recommend this book. You cannot avoid being affected by it, and it's quite possible that the world will not avoid being affected by you as a result. I'll be buying several copies for people I care about." (A Reader from Keller, Texas USA)
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink "...a good starting point if you are new to thinking about how to encourage people to accomplish
more." (A Reader from Boston, Massachusetts USA)
Unfolding: The Perpetual Science of Your Soul's Work
Julia Mossbridge "...Written by a stellar neuroscientist, ...has the scope of a logical step-by-step method of revealing
your inner self to meet your outer persona. This is a resource for both the left and right brain to work in unison.
..." (A Reader)
eMarketing Strategies for the Complex Sale by Ardath Albee "...I recommend this book for salespeople and marketing pros who need to understand how to position enterprise solutions in today's sales 2.0 landscape." (A Reader from San Francisco, California USA)
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston M.D.
"...shares...techniques and the secret to...effective communication. From studies on how the brain switches from 'no' to 'yes' responses to how to talk at a higher brain level for better positive results, ...a guide no business library should be without." (A Reader from Oregon, Wisconsin USA)
JANUARY/FEBRUARY
[Click the Book Cover or the Title and find your
Savings]
Awesomely Simple: Essential Business Strategies for Turning
Ideas Into Action by John Spence "...a truly masterful job of
taking the many disparate aspects of effectively managing a
business and woven them into a logical, actionable and
"Awesomely Simple" context. The book really flows and
contains genuine tools -- something that so many business
books do not deliver. This is very powerful information that
will enable many businesses to improve and thrive. If you
only read one business book this year, make it this one!"
(A Reader from Ormond Beach, Florida USA)
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers by Ron Karr
"...is a B2B sales manifesto. ...
describes...the power of...clear vision and accountability
structures. ...takes a strategic look at selling. ...does an
excellent job of showing you how to calculate and articulate
a compelling value proposition. In today's economy, most
buyers who tell you that they don't have budget are...telling
you that your idea or solution is just not a priority. ...Low
response rates...are a reflection of priority, not a question
of your prospect's time or resources. ..." (A Reader from Bend, Oregon USA)
Personal Development for Smart People : The Conscious
Pursuit of Personal Growth by Steve Pavlin
"...a very
informative book. The first section begins by outlining
the 3 main principles of personal development, upon
which 4 supporting principles are based. ...helps clear
the clutter I had previously associated with the self-help industry. Now I can use these principles as a kind of
standard to benchmark other self-help material to see
if it is valid and applicable to my life. These principles
have helped shape my belief system to ensure my future
success. The second section is filled with TONS of
practical ways to apply these principles to your daily
life..." (A Reader from Boston, Massachusetts USA)
The 168 Hour Week: Living Life Your Way 24-7 by Kevin Hogan "...I have often asked myself, "Why do some people get so much accomplished while others simply can't get anything done?" Well, the answer is in this book. If you follow the system as outlined in the book and integrate it into your life you'll amaze yourself with what you'll accomplish." (A Reader from Solana Beach, California USA)
Talk Less, Say More: Three Habits to Influence Others and Make
Things Happen by Connie Dieken "...Communication is the single greatest challenge in business today. ...takes just 3 habits to conquer...Less wordiness. Less tune-out. Less frustration. You'll gain more time. More positive outcomes. More rewarding relationships." (Editorial Review)
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