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For your reading pleasure, this book archive showcases The Baum Group's 1998 book selections and book reviews on Dr. Rae's Shopping Network.

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The Big Book of Urban Legends (The Big Book Series) by Jan Harold Brunvand, Robert Loren Fleming, Robert F. Boyd, Jr. ($14.95) Paperback "The most entertaining but least scholarly of Jan Harold Brunvand's books, The Big Book of Urban Legends is a cartoon book portraying those "friend of a friend" stories previously researched by this Utah professor. This is not to say that his other books are boring; they just don't have cartoons, and they have far more explanation about the history of the stories. As of now, there are five books in the series of "urban legends," those stories that people pass along as "true" but that, on examination, don't pass basic rudimentary credibility tests (the "bullshit detector" in adult parlance)." (Michelle P., managing editor of Pittsburgh magazine)

The Vanishing Hitchhiker : American Urban Legends and Their Meanings by Jan Harold Brunvand ($11.95) Paperback "Excellent introduction to urban folklore... folklorist Jan Harold Brunvand's first book on urban legends, provides a thorough introduction to the definition, interpretation, and themes of urban folkore. ...classic "friend of a friend" tales are covered in depth; each is presented through several examples, accompanied by a detailed analysis, and listed in a Notes section highlighting folklore journal articles about it. excellent introduction for those who care to learn more about the field of urban folklore..." (Reader)

The Choking Doberman : And Other 'New' Urban Legends by Jan Harold Brunvand ($10.95) Paperback "Great series...My family and I have read the whole series and shared and laughed at these stories many times. They make a great share-read on family trips!" (Reader from Mechanicsburg, Pennsylvania USA)

Tested Advertising Methods (Business Classics Series) by John Caples, Fred E. Hahn ($34.95) "This is the bible of the advertising industry...David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to create advertising that sells; which is the whole purpose of the industry. Whether you are in a large agency or a one person show, reading this book will give you the edge you need. Read it. Then read it again. Considering the amount of tested information between the covers, it seems to me that the price you pay is a tiny fraction of its true value." (Reader from Boca Raton, Florida USA)

Change Your Attitude : Creating Success One Thought at a Time by Tom Bay, David MacPherson ($15.99) Paperback "Uplifting, refreshing, and thoroughly enjoyable. Bay and Macpherson have written an inspiring book filled with delightful anecdotes about people who's attitudes have made the difference. It is organized in a way that makes it easy to use and easy to read. I found that it is a book that has to be read a little at a time, worked with on a daily basis, for greater benefit." (A Reader from Ohio, February 9, 1999)

The Power of Corporate Kinetics : Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise by Michael Fradette, Steve Michaud ($25.00) "The authors, top partners at Deloitte Consulting, have drawn on a wealth of client experience to pull together the concept of corporate kinetics. Now, in this brilliant, practical, breakthrough book, Michael Fradette and Steve Michaud show you how to win in a wired and wildly changing world." (Book Description from Amazon Books)

The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber ($24.00) "Entrepreneurs know what they want to do with their businesses. This book gives them a process on how to do it. Gerber's clarity is something every business owner desperately needs -- without it, businesses won't survive their learning curve. The E-Myth process ensures your success." (Review from Amazon Books)

How to Make Millions With Your Ideas : An Entrepreneur's Guide by Dan S. Kennedy ($13.95) Paperback "The best value of the year!...Marketing guru Dan Kennedy has filled this book...with valuable ideas that you have to take a breather every few pages just to digest it all -- the ideas come at you so fast. If you don't think you can still make good money in your own business,... Kennedy will change your mind right away. Highly recommended." (Reader)

Stress Management for Busy People by Carol A. Turkington, David H. Barlow ($16.95) Paperback "Stress by itself can't hurt you - it's how you respond to stress that counts. In this book, Carol Turkington gives you stress management and stress reduction techniques that are proven to work-including mediation, relaxation techniques, imagery, self-diagnostic tests, and other exercises and methods that can help you handle your hectic, stress-filled life while staying calm, cool, collected, and happy." (Book Description from Amazon Books)

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Sometimes We Dance Alone : Your Next Years Can Be Your Best Years! by Edith McCall ($16.95) "Now 82 years old, Edith McCall--the award-winning author of more than 50 books--has lived alone for the past three decades. In this inspiring work, she shares both the philosophy and the practical approaches that have allowed her to consistently triumph over loneliness. Readers will gain practical wisdom by learning of the specific experiences that have nourished Edith McCall's heart." (Synopsis from Amazon Books)

BeginnerNet : A Beginner's Guide to the Internet and the World Wide Web by Brian Pomeroy (Editor) ($18.95) Paperback "BeginnerNet is designed to help the computer/Internet novice learn about the online world, and get online fast. Aside from discussing the Web, e-mail, USENET newsgroups, mailing lists, and other technologies, BeginnerNet covers: * Common problems and solutions * Social and moral issues in cyberspace * Launching your own Web site * What to look for in an Internet Service Provider * How and where to download popular Internet software * Internet glossary Various editions of BeginnerNet have been helping users get the most out of their online experiences since 1995. Over 20,000 copies are currently in print." (Brian Pomeroy)

Anatomy of the Spirit : The Seven Stages of Power and Healing by Caroline Myss, C. Norman Shealy ($25.00) "Anatomy of the Spirit is a must read for holistic healing. The book provides an opportunity for the reader to explore and understand how choices a person makes can influence their health. Ms. Myss provides some of the necessary information to understand how your thoughts and behaviors can result in malfunctioning or ill directed energy. She then gives information on possible ways to redirect your bodies natural energy, so you can begin the process of healing. It is must read for any person involved in the teaching of how to help others heal or continue on the path to ultimate health." (A Reader from Chesterton, Indiana USA)

Anatomy of the Spirit : The Seven Stages of Power and Healing by Caroline Myss (Reader) ($18.95) Audio Cassette Edition

Cliff Sheats' Lean Bodies : The Revolutionary New Approach to Losing Bodyfat by Increasing Calories by Cliff Sheats, Maggie Greenwood-Robinson (Contributor) ($13.99) Paperback "Learn to make your body work for you." (A Reader from Los Angeles, California USA) "...Cliff Sheats' Lean Bodies offers an up-to-date nutritional program to designed to help readers lose bodyfat by increasing calories and by incorporating a regimen of regular exercise, including aerobic workouts with weight training."(Synopsis from Amazon Books)

Cliff Sheats' Lean Bodies Cookbook : A Cooking Companion to Cliff Sheats' Lean Bodies by Cliff Sheats, Linda Thornbrugh (Contributor) ($13.99)"Out of 100 eating plans and then some, it's by far the BEST!, I read the book and started the plan 4 weeks ago.  I exercise aerobically 4-6 times a week, do some light weight training three times a week.  So far, I've lost 11 pounds, several inches, and almost two clothing sizes.  I sleep wonderfully and have unbelievable energy.  The cleanest I've eaten in 20 years." (A Reader from Atlanta, Georgia USA)

The 9 Steps to Financial Freedom by Suze Orman ($23.00) "When Suze Orman was 13 she watched her father dive into the flames of his burning take-out chicken shack in order to rescue his cash register. In that moment Orman learned that money was more important than life itself. And so it became her quest to be rich. But years later, when Orman became a wealthy broker with a huge investment firm, she was profoundly unhappy. What went wrong? She had not yet achieved financial freedom. In her nine-step program, Orman covers the ingredients to financial success--confronting our beliefs and fears, learning the nuts and bolts (and insiders secrets!) of savvy management, and finding the spiritual trust that leads to abundance."(Amazon Books Personal Growth Editor's Recommended Book)

The 9 Steps to Financial Freedom : Practical & Spiritual Steps So You Can Stop Worrying by Suze Orman (Reader) ($18.00) Audio Cassette Edition

The Greatest Networker in the World by John Milton Fogg ($12.00) "The Greatest Networker in the World explains how to enjoy success beyond wealth--how to experience successful living along with successful network marketing. Fogg uses a parable to teach the lessons of leadership, values, life purpose, listening, championing others, and more." (Synopsis from Amazon Books)

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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series) by Clayton M. Christensen ($27.50) Winner of 1997 Global Business Book Award - Best Business Book of 1997 and Best Business "How To" Book. "Drawing on patterns of innovation in a variety of industries, debunks some myths that have pervaded managers' thinking about resource allocation, research and development and innovation and change, providing managers with a new perspective on their customers and products. Demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers and invested aggressively in new technologies still lost their market dominance. Provides new insights into the field of innovation and change." (Global Business Book Awards)

Inside the Kaisha : Demystifying Japanese Business Behavior by Naboru Yoshimura & Philip Anderson ($24.95) Winner of 1997 Global Business Book Award - Best Industry Analysis/Business Context. "An in-depth exploration of a large Japanese corporation by a Japanese middle manager at Sumitomo Bank and an American professor. Unravels six apparent contradictions in Japanese business conduct such as why Japanese firms emphasize cooperation yet display fiercely competitive behavior and why so much ambiguity can coexist with careful attention to documentation, precision and clear rules. Includes insights that non-Japanese managers can draw on in everyday business practice and advice from salarymen for their Western counterparts." (Global Business Book Awards)

Inside Intel : Andy Grove and the Rise of the World's Most Powerful Chip Company by Tim Jackson ($24.95) Winner of 1997 Global Business Book Award - Best Current Business Narrative. "A look inside one of the most secretive companies in high tech. Describes how Intel rose to dominance of the computer industry through technological innovation and creative leadership and used aggressive marketing, power-brokering and legal firepower to maintain and protect its position. Describes Intel's secretive and authoritarian corporate culture, identifies the key people behind Intel's success and analyzes the day-to-day management techniques of Andy Grove, the figure who made the tough, unpopular decisions that took Intel to the top of the chip market." (Global Business Book Awards)

Matsushita Leadership : Lessons from the 20th Century's Most Remarkable Entrepreneur by John P. Kotter ($25.00) Winner of 1997 Global Business Book Award - Best Business Biography/Autobiography. "A frail, sickly bicycle apprentice who survived unspeakable childhood tragedy, Konosuke Matsushita lacked formal education, wealth, charisma, connections and even a special talent. Yet, early hardships produced hidden strengths which opened KM's mind to the collective wisdom of others. The author reveals how a lifelong thirst for learning fueled the passion that led this humble, shy 5-foot-5-inch humanitarian idealist to pioneer management practices and advance his philosophy that the mission of a manufacturer is to relieve poverty and create wealth, not only for shareholders, but for society." (Global Business Book Awards)

The Living Company by Arie De Geus ($24.95) Winner of 1997 Global Business Book Award - Special Prize Winner. "A "living" company capitalizes on its knowledge resources--knowledge created by its human assets, not its capital assets--rather than just running a machine to make money. Investigates the consequences of building a sustainable work community for human resource management, strategic planning and organizational structure. Makes the case for a thorough public debate on corporate governance and on the reallocation of power, both inside and around the company." (Global Business Book Awards)

The Practice of Management by Peter F. Drucker ($17.00) Paperback Edition -- Winner of 1997 Global Business Book Award - Special Prize Winner. " of the most influential business books of all time." (Global Business Book Awards)

The Practice of Management by Peter F. Drucker ($11.00) Audio Cassette Edition -- Winner of 1997 Global Business Book Award - Special Prize Winner. " of the most influential business books of all time." (Global Business Book Awards)

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Prosperity : The Coming Twenty-Year Boom and What It Means to You by Bob Davis and David Wessel ($27.50) "It took decades for electric technology to jolt the economy. Maybe the expected Jackpot from computers is yet to come." (Wall Street Journal, April 6, 1998, p. 1)

101 BusinessesYou Can Start On The Internet by Daniel S. Janal ($29.95) "...the book presents 101 business ideas and actual case histories. The case histories represent a vast melange of businesses: The Maui Windsurfing Report, Flower Stop Marketing Corp., The Virginia Diner, Mail Order Food, Sausage Software--Software Publisher, Mesh-Inside Cyberspace, and News Service. Additionally, testimonials from over 50 entrepreneurs provide practical advice on starting and running various businesses." (Synopsis from Amazon Books)

Dig Your Well Before You're Thirsty : The Only Networking Book You'll Ever Need by Harvey Mackay ($24.95) "For every victim of reengineering, every sales rep facing a career-making deal, every entrepreneur needing quick cash or solid advice, or anyone with a hankering for the impossible, master networker Harvey Mackay reveals his techniques for the most essential tool in business--networking, the art of building contacts that are worth gold." (Synopsis from Amazon Books)

Dig Your Well Before You're Thirsty : The Only Networking Book You'll Ever Need by Harvey Mackay ($24.95) Audio Cassette Edition

How To Get A Business Loan Without Signing Your Life Away by Joseph R. Mancuso ($13.00) "One must read this book.  This book is a great experience of every reader who can go throughly." (A Reader from India, Kerala)

The Secret Life of Families : Truth-Telling, Privacy, and Reconciliation in a Tell-All Society by Evan Imber-Black ($23.95) "Our Families' Tales Can Speak Volumes About How We Work" (Wall Street Journal, April 29, 1998, p. B1)

Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web by Evan I. Schwartz ($13.00) Paperback " of the most intelligent and informative books yet to appear on the commercial possibilities of the Net. Through an insightful examination of the various forces that are driving "the new Web economy," it defines and dissects a series of fundamental concepts that businesses can utilize to build a profitable online presence." (Business and Investment Editor's Recommended Book, 05/01/97)

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