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For your reading pleasure, this book archive showcases The Baum Group's 2002 book selections and book reviews on Dr. Rae's Shopping Network.

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NOVEMBER/DECEMBER SELECTIONS
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The Clothes They Stood Up In and The Lady in the Van by Alan Bennett "...a lot like the music of Mozart -- a bright, cheery surface that accentuates rather than hides the profound, sobering depths of emotion.  It's a story you will return to again and again." (A Reader from Tulsa, Oklahoma USA)

Change the Way You Persuade [DOWNLOAD: PDF] by Gary A. Williams and Robert B. Miller "...Knowing executives' preferences for hearing or seeing certain types of information at specific stages in their decision-making process can substantially improve your ability to tip the outcome in your favor, the authors conclude." (Download Description)

Nothing Is Impossible : Reflections on a New Life by Christopher Reeve "Impeccably pointed in his chastisement of people who are paralyzed by choice, Reeve challenges us to appreciate what we have and, more importantly, use it.   What things paralize us? Worry, fear, self-doubt, anger, hatred, malice ... the list is infinite.  It's time to get out of our bonding wheel chairs.   ... " (A Reader from Round Hill, Kentucky USA)

Harold Lloyd : Master Comedian by Jeffrey Vance, Suzanne Lloyd and Jack Lemmon "Essential film reading!  This is one of the most beautiful books I own.  The layout is magnificent and the pictures are nitrate-clear!  It is a quick, not-too-indepth, but not too vague, look at the silent comedian's life and career.  All of his feature films are covered with rare and lovely photographs.  It was nice to read that Mr. Lloyd was a very happy man his entire life.  He also exited the film business with grace and held no bitter feelings towards the changing times.  The only mistake he seemed to make was in not reissuing his fabulous films during his lifetime...he felt there was no demand.  I am thankful for Suzanne Lloyd and her efforts to get Harold's films more circulated.  Her story at the end of the book made me cry!  All in all, this is a beautiful book and well worth the price." (A Reader from New Jersey, New York USA)

Let's Roll : Ordinary People, Extraordinary Courage by Lisa Beamer and Ken Abraham (Contributor) A poignant look at a very personal matter.  Lisa allows us to feel the pain she felt and shows us how with her faith, she overcame the feeling of helplessness and loss.  A must read for anyone facing tragedy or anyone affected by personal loss." (A Reader from Columbus, Ohio USA)

Guerrilla Pr Wired : Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between by Michael Levine and George Gendron "Priceless PR info from one of the best. Guerilla PR perfectly describes the efforts one needs to make, in order to successfully promote their work or service in any setting.  It is a very easy to read PR reference manual.  The methods described are simple and very effective.  This book has made a tremendous impression on me in several ways.   I thoroughly enjoyed learning various strategies on how to reach a target audience through every medium you can think of.  The book breaks down obstacles that can arise and how to overcome them.  Particularly useful is the questions Mr. Levine provides, to help you develop a publicist mindset and narrow in on exactly who you are trying to reach.  It is a wonderful self- assessment tool.  In addition, the book contains a great discussion on internet pr--how to approach it, why it's important, and how to manage it.  This is very useful, as almost every aspect of our lives these days involves a computer.  As Mr. Levine mentions it is quality not quantity that matters--this book follows through--quality, quality, quality!  It is a must read for anyone who is promoting anything.  You want priceless pr info from a top publicist, get your hands on this book." (A Reader from Riverside,California USA)

SEPTEMBER/OCTOBER SELECTIONS
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From This Day Forward by Cokie and Steven Roberts "Cokie Roberts first book--WE ARE OUR MOTHERS DAUGHTERS--was wonderful so I was thrilled to get this one as a gift.  I was not disappointed.  By sharing their insights and their lives, Cokie and Steve Roberts have made a major contribution to the complex subject of marriage.  I urge anyone who is married--or thinking of getting married--to read this superb book." (A Reader from New York City, New York USA)

The Lovely Bones : A Novel by Alice Sebold "Simply beautiful.  Treat yourself to a heartwarming and tender novel.  I loved it." (A Reader from Mechanicsville, Virginia USA)

[SideBar : Thank you Nancy (Dr. Rae's daughter-in-law) for sharing this book with us.]

Crucial Conversations : Tools for Talking When Stakes Are High by Kerry Patterson, et al "This Book is required reading for my company!  Pay the [money] this book costs and avoid costly litigation, improve your communication, better manage expectations, defuse pent up emotions, and let your company be more productive!  I just finished Crucial Conversations and the first thing that I did as I laid down the book, was to log on to Amazon and order 30 copies to give to the managers within my company.  I am the owner of my company of 600 employees and I am constantly searching for better ways to improve communication among our staff and employees.  I am going to make sure that my HR team includes these principles into their training." (A Reader from Provo, Utah USA)

The Nanny Diaries : A Novel by Emma McLaughlin and Nicola Kraus "...easy to read, easy to get into, and easy to love book.  It was also hard to put down, my son literally ripped it out of my hand!  I laughed, I cried, I overall had an awesome time reading it.  It was a perfect summer read.   Thank you and kudos to the authors for such an outstanding job on their first novel!!" (A Reader from Walpole, Massachusettes USA)

[SideBar : Thank you Sara (Dr. Rae's daughter-in-law) for sharing this book with us.]

Cooking Thin with Chef Kathleen : 200 Easy Recipes for Healthy Weight Loss by Kathleen Daelemans "The only effective way to loose weight and keep it off.  This book is a must-have for Americans who want to loose weight while still enjoying food, one of this country's most misunderstood pleasures.  The author is well informed, intelligent and practical in her approach.  It is worth pointing out that her overall philosophy towards weight loss mirrors certain European nations, where better quality of food promotes thin bodies.   ..." (A Reader from New York City, New York, USA)

Primal Leadership : Realizing the Power of Emotional Intelligence by Daniel Goleman et al "...putting emotions to their highest and best use, is likely your most valuable leadership skill.  Time and again, even great leaders must look back on missed opportunities and mistakes asking themselves "Why Didn't I Think of That?"  The answer very often is they allowed emotions to get in the way of sound thinking.  This book helps leaders get the most out of their emotions.  The techniques taught, akin to those presented in Why Didn't I Think of That? - Think the Unthinkable, enable ordinary people to become the kind of balanced, wise leaders who are most likely to succeed in today's competitive world." (A Reader from Claremont, California USA)

Execution : The Discipline of Getting Things Done by Larry Bossidy, Ram Charan and Charles Burck "SUPERIOR!!!!!, ...the missing link that makes a difference between success and failure.  This book is a must read for any manager.  The book starts with a good rationale about the importance of execution and give specific steps to implement this discipline." (A Reader from Naucalpan, Estado de México Mexico)

The Ten Demandments : Rules to Live by in the Age of the Demanding Customer by Kelly Mooney and Laura Bergheim "...the perfect read for companies grappling with their changing consumer.  Insights are dead on and incredibly timely.  Highly recommend for businesses of all types." (A Reader from Columbus, Ohio USA)

Leading Change by John P. Kotter "This is still my favorite book on change management.  I've lost track of the number of copies I've given away to clients and teammates.  Kotter offers excellent advice on how to make a difference in your organization.  Some of his examples are becoming a bit dated, but the lessons are as timeless as ever. Read this book and then re-read it." (A Reader from Westlake, Ohio USA)

JULY/AUGUST SELECTIONS
[Click the Book Cover or the Title and find your Savings]


Grassroots Marketing : Getting Noticed in a Noisy World by Shel Horowitz "Leave it to someone who writes about the virtue of frugality to produce a book that, by design, is a bargain.  Shel Horowitz is a publicist extraordinaire, and "Grassroots Marketing" is head and shoulders above the crowd in its genre because it contains timeless information that is both creative and economically practical.   Whether you are an entrepreneur, an independent publisher or a media magnate, your efforts in securing publicity must address economic sensibility or at some point you will likely experience failure.  This is a terrific book.  Highly recommended." (A Reader from Wasilla, Arkansas USA)

When We Were One : Stories of World War II by W. C. Heinz "...He is the author of What a Time It Was and The Professional, both recently published by Da Capo Press.  He also co-wrote MASH, under the pseudonym Richard Hooker.  Last year he was inducted into the National Sports Broadcasting and Sportswriting Hall of Fame.  ..." (About the Author)

Making the Big Move : How to Transform Relocation into a Creative Life Transition by Cathy Goodwin "A must read for dealing with all the "extra" headaches that come from moving.  ...Very well organized, no need to deal with issues around moving a family if you're moving by yourself, you can go directly to the section that fits your particular situation." (A Reader from Baltimore, Maryland USA)

Power Networking by Donna Fisher, Sandy Villas et al "This is an excellent book for business professionals as both a primer on networking as well as a refresher course in those practice which we get "out of practice" doing.  Highly recommended to sales managers and salespeople as a training reference on how to get the most our of your day to day business contacts." (A Reader from Houston, Texas USA)

Permission-Based E-Mail Marketing That Works! by Kim MacPherson "...a true step by step guide to e-mail marketing worth many times the price I paid for it.  She demystified the entire process of e-mail marketing for me.  I highly recommend this book to anyone interested in developing and executing an effective e-mail campaign." (A Reader from Alachua, Florida USA)

Bargaining for Advantage by G. Richard Shell "Superb book;  very intelligently written.  ...a must reading for all those who are sitting at negotiation tables at any level between and including decision makers and note takers.  ...illuminating, convincing and intelligent." (A Reader from Istanbul, Turkey)

American Son : A Portrait of John F. Kennedy Jr. by Richard Blow "More than just another Kennedy book, much like reading "The Titanic", knowing the tragic ending only pulls the reader further into this warm and beautifully written insight into the last years of John Kennedy Jr.  At book's end you are swamped with not only an overwhelming sense of loss but also gratitude for being allowed to share his last days." (A Reader from Vero Beach, Florida USA)

The French Laundry Cookbook by Thomas Keller "This could just very easily be the best of the best of my growing collection.   Having just gotten it finally, it is truly an amazing cook who has put this together.   The creativity, polish and sensitivity to taste, presentation and perfection is all here in spades!  ..." (A Reader from Dearborn, Michigan USA )

Turn Customer Input into Innovation by Anthony W. Ulwick "Using Cordis Corp. as an example, this article describes a series of effective steps for capturing, analyzing, and utilizing customer input." (e-Document Description) [A downloadable e-Document]

MAY/JUNE SELECTIONS
[Click the Book Cover or the Title and find your Savings]


How to Think Like Leonardo da Vinci : Seven Steps to Genius Every Day by Michael J. Gelb "You Can Achieve Your Own Renaissance!  ..There is great wisdom to learn from da Vinci.  He told us that "I will continue" through his obstacles and that "I wish to work miracles" through his everyday life.  He aimed at reaching his potential and each one of us can do that as well.  Read this book if you are interested in taking the challenge to become the best you can be." (A Reader)

Emotional Alchemy : How the Mind Can Heal the Heart by Tara Bennett-Goleman "...This is a book that can add great value to anyone's life.  Very highly recommended." (A Reader from Harvard, Massachusetts USA)

[SideBar : Science journalist Daniel Goleman collaborates with Bennett-Goleman, his psychotherapist wife.  Bennett-Goleman suggests that many people are ruled by maladaptive behaviors... stemming from childhood coping mechanisms.  She investigates ten basic maladaptive behaviors.]

The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand by Al Ries and Laura Ries "Short and effective,...  The best thing about this book is the short chapters: it isn't some unwieldy volume that will gather dust on the shelf.  It's a resource to re-visit, re-read and bring more fresh thoughts to mind.  Whilst the 'laws' are integrated, and you'll find references in some chapters to other 'laws' in the book, you don't have to read it cover-to-cover every time you pick it up.  Having said that, you could do so in a spare afternoon!  Worth keeping close to hand." (A Reader from Sunbury, Victoria Australia)

The Dark Side of the Light Chasers by Debbie Ford "This is a real life changer.  For the first time, it all became clear that I was looking at life in the wrong light.  ...I started to own parts of myself that I had buried deep inside of me." (A Reader from Milwaukee, Wisconsin USA)

American Odyssey, 1963-1999 by Mary Ellen Mark (Photographer) "One image is worth the price...  Great book for Hasselblad nerds; it will give you a lot of ideas for how to fill a square frame creatively." (A Reader from Cambridge, Massachusetts USA)

Secrets of the Baby Whisperer : How to Calm, Connect, and Communicate With Your Baby by Tracy Hogg and Melinda Blau "I am a first time grandma-to-be.  Saw you on Dateline and immediately ordered your book for my daughter-in-law and son.  Am reading the book first and wish you had been around for me when I had my children.  The book is wonderful, I've ordered two more copies for my friends' children who are going to be parents for the first time.  Thanks to Tracy for writing your book." (A Reader)

Couples : A Celebration of Commitment by Catherine Whitney and M. I. Hamburg "Great sweetheart buy.  Heartfelt prose and beautiful photographs capture the essence of love and commitment." (A Reader from Kansas City, Missouri USA)

MARCH/APRIL SELECTIONS
[Click the Book Cover or the Title and find your Savings]


The Ultimate Safe Money Guide : How Everyone 50 and Over Can Protect, Save and Grow Their Money by Martin D. Weiss, Ph.D. "This is simply a fantastic book.  There is a wealth of good solid information about how to protect your money and keep it working for you.  And it's not just for people over fifty, either.  I think plenty of people in their thirties, like me, could make use of this book.  The writing style is easy to read and understand, making the book all the more effective." (A Reader from Atlanta, Georgia USA)

See No Evil by Robert Baer "A great read!  Robert Baer was a career CIA officer (CIA employees are officers; CIA agents are foreign citizens who spy for the CIA) who was posted to countries in and around the Mid-East.  From Beirut to parts of the former Soviet Union, Baer takes you inside the headlines we have seen for the past years.  Very interesting and never drags." (A Reader from Houston, Texas USA)

Leading Quietly by Joseph L. Badaracco "...Main strengths: 1) provocative, well-articulated argument; 2) clarity of writing; and 3) clear case studies to support argument of the book." (A Reader from Boston, Massachusetts USA)

Damn! Why Didn't I Write That? How Ordinary People Are Raking in $100,000...Or More Writing Nonfiction Books & How You Can Too! by Marc McCutcheon "...the approach provides guidelines on how to identify lucrative publishing niches and how to fill them again and again.   Practical ideas for any who would not only get published, but make a living in the writing world." (A Reader from Oregon, Wisconsin USA)

Kellogg on Marketing : The Kellogg Marketing Faculty Northwestern University by Dawn Iacobucci (Editor) "...If you want a comprehensive, current perspective on marketing, look no further.  Kellogg on Marketing delivers the goods." (A Reader from Wilmette, Illinois USA)

[SideBar : also available in e-Book format]

Beyond "e" by Stephen G. Diorio "I just finished reading this book and think it is terrific!   In my mind, this is a must read for every business executive.   The book is insightful and an interesting read.   However, more important it is useful!   I truly believe that this book will help me run a better business." (A Reader from New York City, New York USA)

8 Minutes in the Morning : A Simple Way to Start Your Day That Burns Fat and Sheds the Pounds by Jorge Cruise and Anthony Robbins "Great three prong approach to weight loss and fitness.   ...provides great inspiration and turns an easy eight minutes into having a healthier lifestyle.   This book is great in that it works all aspects of a weight-loss program.   It gives you the winning attitude, the right things to eat and the daily exercise to put you into a healthy body. ..." (A Reader from Toledo, Ohio USA)

The Heart of the Soul : Emotional Awareness by Gary Zukav and Linda Francis "...this book ...helped me understand my emotions and how I can turn them into positive energy." (A Reader from Arlington, Virginia USA)

Bias : A CBS Insider Exposes How the Media Distort the News by Bernard Goldberg "I read somewhere that if you watch sausage being made; you may never eat it again.   In this case, you'll lose your appetite for the media as Goldberg exposes to some of the backroom contrivances of media elites." (A Reader from Cincinnati, Ohio USA)

JANUARY/FEBRUARY SELECTIONS
[Click the Book Cover or the Title and find your Savings]


Cashflow Quadrant : Rich Dad's Guide to Financial Freedom by Robert T. Kiyosaki and Sharon L. Lechter (Contributor) "Double thumbs up!  It serves as an eye opener to those who are still caught in the rat race yet struggling to get out, to wake up and start to discover within themselves their core values, personal beliefs and future dreams.   Robert is indeed a guru in this field!  Well done, Robert!   Keep it up!" (A Reader from Kuala Lumpur, Malaysia)

Loyalty Rules! How Today's Leaders Build Lasting Relationships by Frederick F. Reichheld "...Always start with the question, "What can I do to help you?" (A Reader from Boston, Massachusetts USA)

Good to Great : Why Some Companies Make the Leap... and Others Don't by James C. Collins "Good to great is one of the better books to come out recently on business and business issues.  In this regard, it is the first major business book for the post internet boom era as it goes back to what is the core of successful companies." (A Reader from St. Charles, Illinois USA)

Self Matters : Creating Your Life from the Inside Out by Phillip C. McGraw "Fantastic book - not enough stars for this one." (A Reader from Prince Edward Island, Canada)

A Fine Balance by Rohinton Mistry "An amazing author.  The powerful stories touched my heart and my mind.  Their effectiveness was due in large part to Mistry's language.  While the characters reveal base and basic aspects of life, they are allowed to do so through magnificent phrasing.  What a joy to read." (A Reader from San Rafael, California USA)

September 11, 2001, New York Attacked : A Record of Tragedy Heroism, and Hope by New York Magazine "One of the better accounts of September 11, 2001" (A Reader from Prince Edward Island, Canada)

2002 Writer's Market : 8,000 Editors Who Buy What You Write by Kirsten Holm (Editor) "Writers of all experience levels have been relying on the yearly edition of Writer's Market since 1921.   This guide to editors and publishers has been considered the bible for every type of writer.  The 2002 Writer's Market is no exception.   ...But it's not just a book filled with editors looking for your work.  Articles on point of view, novel proposals, the instructive query letter clinic and much more give you the extra edge in getting published.  This year, there's a special focus on electronic outlets.  You'll find articles on e-query etiquette, protecting your rights and online markets looking for your work.   Finding a publisher couldn't be easier.  From small presses to major publishing houses, everything you need to achieve your publishing dreams is right at your fingertips.  With over 1,000 pages of vital information, 100 percent updated, the 2002 Writer's Market is the best edition yet." (A Reader from Los Angeles, California USA)

Rudy Giuliani : Emperor Of The City by Andrew Kirtzman "I was overwhelmed by the author's fairness about a mayor who either was loved or hated but never ignored.   Mr. Kirtzman's book provided what has to be considered a fair and objective review of the mayor's positives and negatives.   I never felt that the author was taking sides, I never knew where his bias was.   Whenever it seemed that he was challenging the accepted wisdom about the mayor he would balance it with another point of view.  It revealed that the mayor missed an opportunity to truly be the best when his need for total control limited his ability to be open with the entire city.   Read this book, not just once but a second time." (A reader from New York City, New York USA)

Night by Elie Wiesel "...an exceptional read, sometimes hard to read.  It deals with tragedy and teaches us how to prevent it.   It is a very inspirational account about a young boy who quickly matures as he experiences the worst of humanity head on." (Readers in Mrs. Clynckes' English 12 - Justin, Zach, Kevin, Steve, and Andrew from Denver, Colorado USA)

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