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For your reading pleasure, this book archive showcases The Baum Group's 2008 book selections and book reviews on Dr. Rae's Shopping Network.

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NOVEMBER/DECEMBER
[Click the Book Cover or the Title and find your Savings]


 The Power of Respect: Benefit from the Most Forgotten Element of Success by Deborah Norville "...shows how respect in all areas of our lives: home, relationships,schools, business, leadership, and self-respect benefits success for all.  The book includes a conclusion, quotations throughout the book, an appendix of Values in Action-Strengths of Character, extensive notes..." (A Reader from Duncanville, Texas USA)

 Take Their Breath Away: How Imaginative Service Creates Devoted Customers by Chip R. Bell and John R. Patterson "...gives you that magical combination of solid content, great story-telling, practical tips, concrete recommendations and invigorating inspiration - all in 278 pages!  A must read for any business who wants to build customer relationships in a challenging economy!" (A Reader)

 Presence-Based Coaching: Cultivating Self-Generative Leaders Through Mind, Body, and Heart by Doug Silsbee "...goes beyond philosophical principles and provides a practical guide to tapping into the innate ability all people possess to be fully present in whatever [they] are doing.  ..." (A Reader from St. Louis, Missouri USA)

SEPTEMBER/OCTOBER
[Click the Book Cover or the Title and find your Savings]


 What a Great Idea!  2.0: Unlocking Your Creativity in Business and in Life by Chic Thompson "A useful and insightful tool for anyone working with creative people or think more creatively." (A Reader from Sydney, Australia)

 Plugged In: The Generation Y Guide to Thriving at Work by Tamara J. Erickson "...This is a manual for getting along and finding satisfaction in the world of work.  I'm delighted I found it." (A Reader from Boston, Massachusetts USA)

 The Power of Story: Rewrite Your Destiny in Business and in Life by Jim Loehr "...Well worth reading.  You will never be living your ideal life until you get your life aligned with your story.  This book tell you why and shows you how.  The rest is up to you." (A Reader from New Orleans USA)

 Expert's Edge: Become the Go-To Authority People Turn to Every Time by Ken Lizotte "...show[s] you how to harness the tools you already have and establish yourself as the expert and thoughtleader you already are.

The book is inspirational.  I was hardly finished with it before the wheels started turning in my head on how I could apply Lizotte's advise to my endeavors.  This is a MUST READ for any professional." (A Reader from Pittsburgh, Pennsylvania USA)

 Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm "...It is the first book to address business potentials of Twitter and is a pick for any library strong in alternative business marketing pursuits." (A Reader from Oregon, Wisconsin USA)

 Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse by Mitch Meyerson and Mary Eule Scarborough "...an absolute must for anyone wanting to build and sustain a thriving e-commerce business." (A Reader from Nice area, France)

 The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths by Kevin Hogan, Dave Lakhani, Mollie Marti "...will guide you, remind you, and encourage you on your journey of excellence and accomplishment in your field!" (A Reader from Ventura, California USA)

 Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim "Great handbook for thinking through how to be in business for yourself,..." (A Reader from Ann Arbor, Michigan USA)

JULY/AUGUST
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 Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail by Keith Ferrazzi "Practical advise on building a collaborative support group for success..." (A Reader from Miami, Florida USA)

 The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, et al "Even though...published several years ago...still a valuable and insightful read today.  Many of the trends identified...are still very relevant today and the book serves as a good reminder of the importance of personal contact - the power of marketing/sell one-to-one and individual conversations..." (A Reader from Toronto, Ontario Canada)

 The Future of the Internet--And How to Stop It by Jonathan Zittrain "Brilliant,...An important book well worth reading." (A Video Review by a Reader from Stamford, Connecticut USA)

 Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self by Alan M. Webber "...a remarkable journey toward greater personal understanding and, ultimately, greater personal success." (Product Description)

 What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World by Tina Seelig "...Unlike most "motivational" books, this one is more about how to adopt the kind of entrepreneurial mindset that allows some people to see opportunities where other people only see problems.  It provides a new set of lenses that bring clarity to the opportunities that surround us every moment of every day.  ..." (A Reader from San Francisco, California USA)

 Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Stelzner "...As marketing trends towards educating consumers and away from heavy selling, the market for white papers grows; read this comprehensive reference to ensure you're in position to capitalize on it.  Highly recommended.  ..." (A Reader from Atlanta, Georgia USA)

 The Think Big Manifesto: Think You Can't Change Your Life (and the World)? Think Again by Michael Port and Mina Samuels "...too valuable to be stored on my bookshelf.  I am keeping it in full view on my desk as a constant reminder to "control-alt-delete" my internal critic, and to think and act bigger about who I am and what I offer the world.  ..." (A Reader from Quebec City, Canada)

MAY/JUNE
[Click the Book Cover or the Title and find your Savings]


 The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann "...If you truly care about improving your life, no matter what your age, occupation, status, career path, whatever - you MUST read this book.  You WILL be glad that you did." (A Reader from Lincoln, California USA)

 Coming to Our Senses: Healing Ourselves and the World Through Mindfulness by Jon Kabat-Zinn "...is accessible and understandable to those who may not be well-versed in...the concept of mindfulness.  ...convey[s] to newcomers how to practice mindfulness in every day activities, provides very helpful analogies and images, and gives the reader a concrete idea of the benefits...from practicing mindfulness.  ...the best author out there on this subject..." (A Reader from Tennessee USA)

 The Dance of Connection: How to Talk to Someone When You're Mad, Hurt, Scared, Frustrated, Insulted, Betrayed, or Desperate by Harriet Lerner "Lighten Up, Reach Out in New Ways and Be True to Yourself!..." (A Reader from Boston, Massachusetts USA)

 Greater Than Yourself: The Ultimate Lesson of True Leadership by Steve Farber "...Read this book and get started helping someone right away.  You and your business will benefit too -- more than you can imagine." (A Reader from Boston, Massachusetts USA)

 The 29% Solution: 52 Weekly Networking Success Strategies by Ivan Misner and Michelle R. Donovan "...In a complacent, entitlement seeking society, these are great tips for business... and life!" (A Reader from Henderson, Nevada USA)

 What Is Thought? by Eric B. Baum "...is a philosophical journey through results of decades of research in machine learning, information theory, complexity theory etc.  ...This book...tries to convey an understanding of the mind, consciousness, and the scientific environment." (A Reader from Princeton, New Jersey USA)

 What Would Google Do? by Jeff Jarvis "...well-written.  ...reads like a novel.  ...not for the beginner, but doesn't over-complicate matters.  ...an amazing job at communicating some...great business concepts using mostly free tools/ideas.  Superb!" (A Reader from Vancouver, Washington USA)

 Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders by Bea Fields, Scott Wilder, Jim Bunch, Rob Newbold "...an essential book for anyone who is interested in improving their bottom line by bridging the gap between the Gen-Ys, Gen-Xs, Baby Boomers, and even...the traditionalists.   ...with applicable strategies that a business owner, employer, student, college grad, professor, or anyone craving...better leadership skills can apply immediately.  ..." (A Reader from Dallas)

 Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug "As a novice at website design, I found the book full of useful information, and I recommend it.  ..." (A Reader from Pennsylvania)

MARCH/APRIL
[Click the Book Cover or the Title and find your Savings]


 The Forgotten Man: A New History of the Great Depression by Amity Shlaes "This breezy narrative comes from the pen of a veteran journalist and economics reporter.  Rather than telling a new story, she tells an old one...in a fresh way.  ...This is plausible history, if not authoritative, novel or deeply analytical.  It's also a thoughtful, even-tempered corrective to too often unbalanced celebrations of FDR and his administration's pathbreaking policies.  16 pages of b&w photos.  ..." (Editorial Review by the Publishers Weekly) "For the historian and seeker of truth in each one of us." (Dr. Rae)

 Harmonic Wealth: The Secret of Attracting the Life You Want by James Arthur Ray "...reviews every aspect of life and gives you a hard look at what you need to do, accept and change your life to come to a place of (you guessed it) harmony.  ..." (A Reader from Louisville, Tennessee USA)

 How We Decide by Jonah Lehrer "...in the end, this is a welcome book for the general audience who desire to know more about the complexity of decision making." (A Reader from Hershey, Pennsylvania USA)

 The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-Term Health by T. Colin Campbell with Thomas M. Campbell "Reading this book could save your life.   ...want the truth about the best diet possible read this.  Knowledge is power." (A Reader from Michigan, USA)

 The Power of Less: The Fine Art of Limiting Yourself to the Essential...in Business and in Life by Leo Babauta "...i have been doing a lot of the stuff in the book for a while, but i recognize the value of each chapter and really recommend the book.  Features good examples and makes you think about how you are actually spending your time.  ..." (A Reader from Denmark)

 Influence: Science and Practice by Robert B. Cialdini "This book is a MUST read for any sales or marketing professional.  Not only does the information dive into the buying decisions of consumers, but it helps us become aware of these process so we can avoid them as well.  Great book!  A must have!" (A Reader from Bend, Oregon USA)

 Making It All Work: Winning at the Game of Work and Business of Life by David Allen "...Read GTD first.  This book is good for filling in more of the theory." (A Reader from New York City, New York USA)

 Annie Leibovitz at Work by Annie Leibovitz "...This is a well done volume, wedding some exquisite photographs with the artist's reflections.  The two go together well, making this a pretty compelling work." (A Reader from Hershey, Pennsylvania USA)

JANUARY/FEBRUARY SELECTIONS
[Click the Book Cover or the Title and find your Savings]


 Outliers: The Story of Success by Malcolm Gladwell "...Although the concept presented by this book is not new, the detailed analysis conducted ...provided...thought-provoking insight.  I highly recommend this book!" (A Reader from Seattle, Washington USA)

 Medical Myths That Can Kill You: And the 101 Truths That Will Save, Extend, and Improve Your Life by Nancy L. Snyderman, M.D. "...saves lives by busting the 7 greatest myths that pierce our health." (Reviewed by Mehmet Oz, M.D., bestselling author of YOU: Staying Young and YOU: On A Diet)

 Enough: True Measures of Money, Business, and Life by John C. Bogle "An astute diagnosis of our embattled financial system,...with its emphasis on investing simplicity, will pay dividends to the reader's bottom line as well." (A Reader from North Bend, Oregon USA)

 Purple Cow: Transform Your Business by Being Remarkable by Seth Godin "This is an excellent book that should be read by leaders, managers, and entrepreneurs in every industry.  Even if you are just sitting at home on your couch, feeling sluggish, and completely uncreative, pick up this book.  It will not only spire you, but also give you the tools you need to be remarkable." (A Reader from Little Rock, Arkansas USA)

 IdeaSpotting: How to Find Your Next Great Idea by Sam Harrison "...well laid out, very direct in the messages it provides, and gives you insight into the process of conceptualizing ideas.  ..." (A Reader from Arlington, Massachusetts USA)

 Tribes: We Need You to Lead Us by Seth Godin "...provoking book on the power of community..." (A Reader from Indiana USA)

...continues on next page

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