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For your reading pleasure, this book archive showcases The Baum Group's 2008 book selections and book reviews on Dr. Rae's Shopping Network.

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NOVEMBER/DECEMBER
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    The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis "...is forward-thinking and full of helpful charts, infographs, and bullet points.  ...takes complex theories and breaks them down in a way that any executive or client can understand.  ...touches on all of the current trends but also looks to the future of social commerce and what it means to own, operate, and market a business in the social consumer society.  ..." (A Reader)

    The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Anthony J. Bradley and Mark P. McDonald "...presents an exciting vision, opportunity and challenge to implement a better organizational model and increase employees' contribution.  ...addresses real world implementation issues and game changing benefits that make action compelling.  ..." (A Reader)

    Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman "Outstanding read for those seeking tangible business grounds for embracing social media and comparative examples of the results achievable.  Filled with practical advice, examples and contemporary samples of the smart use of social media." (A Reader from Australia)

    The Psychopath Test: A Journey Through the Madness Industry by Jon Ronson "...is shocking, entertaining, and informative, all at the same time.  ...a fascinating glance around that very strange world." (A Reader)

    Aleph by Paulo Coelho "...is a hot cup of tea by a warming fire of deep contemplation and forgiveness.  ...for those invested in unabashedly looking within, at the challenging and adventurous expedition inside of ourselves!  We are indeed the platform of waiting and the train of our soul's journey." (A Reader)

    18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done by Peter Bregman "...offers fresh thinking based on research and real world experience.  The ideas are thought provoking and practical.  Implementing the recommended changes results in immediate positive impact." (A Reader)

    The Very Best Of Recipes for Health: 250 Recipes and More from the Popular Feature on NYTimes.com by Martha Rose Shulman "...explains different foods, their health benefits, and tells you which healthy staples to keep on hand in your pantry, refrigerator and freezer.  The recipes are clearly written, tips and techniques are included (e.g., tips on stir frying), and the pictures make the food look so appealing I almost don't know where to start.  As someone who is just getting into healthy, whole foods, this book has been a terrific introduction to healthy eating!" (A Reader from Pennington, New Jersey USA)

    Shift!: Harness The Trigger Events That Turn Prospects Into Customers by Craig Elias and Tibor Shanto "Excellent book a must read for all sales and business development professionals.  This book provides a step by step plan on what to do, how to do it and when to do it, in setting up Trigger Events to reach the right prospects at the right time with the right message... " (A Reader from Chicago USA)

SEPTEMBER/OCTOBER
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    Super Immunity Foods: A Complete Program to Boost Wellness, Speed Recovery, and Keep Your Body Strong by Frances Sheridan Goulart ....a great way to jump-start a healthy lifestyle with super foods.  You'll want more cookbooks but this is a good roadmap for fitting these foods into your diet.  I give this five stars for the idea of menus because this can help you revamp a less-than-healthy diet-in-a-rut." (A Reader from Middletown, Delaware USA)

    The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work by Teresa Amabile and Steven Kramer "...is fun and easy to read, ...is as strongly grounded in evidence as any business book ever written, and...is relentlessly useful because...points to little things that managers, team members, and everyone else can do day after day to spark creativity and well-being.  And...shows how those little things add-up to big victories in the end.  I believe...is one of the most important business books ever written.  ..." (A Reader from Stanford University, California USA)

    Read This Before Our Next Meeting by Al Pittampalli "...sick of feeling like your time is being wasted by pointless meetings or are simply looking for ways to improve your professional capacity and productivity at work, then I highly recommend you grab hold of a copy.  ..." (A Reader)

    Facebook: The Missing Manual by E. A. Vander Veer "...Covers just about anything you can think of, beginning with the basics and following the bread crumbs through the forest of possibilities.  I'll be referring to this one often, even as Facebook continues to morph.  Definitely recommended.  ..." (A Reader from Mason City, Iowa USA)

    Anything You Want by Derek Sivers "...shows us that success in business has more to do with keeping things simple and being true to yourself than following preconceived notions of success like growing at all costs and obsessing over the financial aspects of the business.  ..." (A Reader)

    Ting: A Surprising Way to Listen to Intuition & Do Business Better by Arupa Tesolin "A magnificent little book with a big message on how to get to great ideas for your business and your life with less distress" (Reviewed by Dr. Rae)

    The Twitter Book by Tim O'Reilly and Sarah Milstein "This book came into my business, personal and professional life when I wanted to learn about how to enjoy using Twitter.  This book is about building a community of influential people on Twitter by sharing your business, personal and professional life with less distress." (Reviewed by Dr. Rae)

    The Silent Language of Leaders: How Body Language Can Help--or Hurt--How You Lead by Carol Kinsey Goman Ph.D. "...a terrific resource for professionals who counsel leaders on style, office presence and message delivery.  Whether you are trying to help build credibility, excitement about a new product, engage employees, or navigate through crises and change, this book provides a delightful mix between research, stories and tips for everyday use." (A Reader)

JULY/AUGUST
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    The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition by Michael Feuer with Dustin S. Klein "An advanced uncorrected proof copy came into our lives when we wanted to learn more about building and doing business in today's world with less distress.  This book is about -- and for people who want to have -- a better life, and a road map on how to get there." (Reviewed by Dr. Rae)

    Rework by Jason Fried and David Heinemeier Hansson "...takes a LESS IS MORE approach, getting to the Core Essentials in running your business.  All Meat, No Potatoes.  Small length chapters aided by illustrations make this a very easy read.  ...a book you will want to pick up and read on numerous occasions, and serves great as a quick reference to ANY action related to your business.  ..." (A Reader from Chicago USA)

    The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done by Peter F. Drucker "Just a great book to have on the nightstand.  You can awake and read a daily passage about business, Motivation, innovation, management, effectiveness, technology, etc.  For me it is a great jump start for the day when I read a quick passage.  I find myself grounded, and flooded with ideas. Highly recommend.  My favorite Drucker book aside from "Post Capitalist Society"." (A Reader from Torrance, California USA)

    Innovation and Entrepreneurship by Peter F. Drucker "...a must read for anyone developing products from technology to services.  Unbelievable insight.  The context is out of date as it was published just as the web was just starting to take off.  But the book is still incredibly relevant.  ..." (A Reader from Salt Lake City, Utah USA)

    Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel "...helps businesspeople understand the relevance of social media and how to succeed in a Web 2.0 world.  ...clearly explains both the challenges and the opportunities to be had from embracing change.  ...specific about the technologies and methodologies that have worked for others, inspiring readers to plan and start their own projects as well.  ..." (A Reader from Frederick, Maryland USA)

    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman "...Influence, decision-making, lead generation -- it's all here. Whether you're a small business owner looking to get your arms around social media, a senior manager at a Fortune 1000 business or a marketer trying to pick up tips about this dynamic new landscape,  ..." (A Reader from San Francisco Bay Area USA)

    Today We Are Rich: Harnessing the Power of Total Confidence by Tim Sanders "...is a guidebook for us to be become better people. If we follow its teachings, we will be magnets to those around us who want to learn how to improve as friends, counterparts and leaders.  ..." (A Reader from Apex, North Carolia USA)

    Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) by Olivier Blanchard "...scores high on providing good actionable content and information for anyone who is trying to build a social media program.  It is a one stop shop.  You get information on how to evaluate your organization's current social media abilities.  You learn how to sell this program to others in your company.  You'll even learn about the metrics you should follow and how to create a good reporting system.  ..." (A Reader from Illinois USA)

MAY/JUNE
[Click the Book Cover or the Title and find your Savings]


    Eat Tweet: 1,020 Recipe Gems from the Twitter Community's @cookbook by Maureen Evans "...amazing how the strangest and silliest things sometimes prove themselves to be very useful indeed.   ...particularly good for a teenager or college student learning to cook, but really anyone with a bit of patience can get plenty of use out of it." (A Reader from Yarmouth, Massachusetts USA)

    Investing and the Irrational Mind: Rethink Risk, Outwit Optimism, and Seize Opportunities Others Miss by Robert Koppel "...Hard to put down at 300 pages at it draws on the latest research from neuroeconomics and behavioral finance.  Not just for investors, traders and business people, but general readers.  Highly recommended." (A Reader)

    Happy on Purpose by Diana Fletcher "...shares...wisdom and humor to encourage women to step beyond self-imposed limitations and into the power and joy that is a woman’s right." (Editorial Review)

    Poke the Box by Seth Godin "...a must read for anyone looking for inspiration.  ...a must read for anyone who wants to promote innovation.  ...this book is your permission slip to start making things happen.  This book is your permission slip to fail.  ..." (A Reader from New York City, New York USA )

    Windmill Networking: Understanding, Leveraging& Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World by Neal Schaffer "...a genuine, authentic and pay it forward approach to self branding and networking.  ...this is a positive book that encourages taking action to create a personal brand and unlock the power of linkedin" (A Reader)

    Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz and John E. Doerr "...this book offers serious and effective techniques to combat a world of NO.  Really great salespeople know how to quickly move a conversation from introduction to trusting relationship. This book is one of the best roadmaps for that conversation. I highly recommend reading it." (A Reader)

    The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker, Andy Smith with Carlye Adler "...In our technological age, what a refreshing and inspiring perspective.   Compelling and innovative" (A Reader from New York City, New York USA)

    Curation Nation: How to Win in a World Where Consumers are Creators by Steven Rosenbaum "...an excellent book because it is a great general description of what is happening in the digital media space RIGHT NOW.  And it gives very specific examples.  It's so good, that I've assigned two chapters to my graduate level business strategy for journalism class." (A Reader from New York City, New York USA)

    Heart-Centered Leadership: An Invitation to Lead From the Inside Out by Susan Steinbrecher and Joel B. Bennett "...provides exercises and checkpoint tools that make it a great "leadership book discussion" choice for leaders within an intact work group, or for an individual reading the book who can then use the tools to identify practical applications and actions to take on the job." (A Reader from Texas USA)

MARCH/APRIL
[Click the Book Cover or the Title and find your Savings]


    Digital Body Language by Steven Woods "...is a throught provoking look at how prospects are buying in today's market and how marketing--and ultimately sales--must respond.  As more prospects move to self-education, analysis, and solution creation, a new understanding of the prospect must emerge.  ...those companies who learn how to "read" their prospects and engage them with the information they are seeking...will be the companies who manage to maintain their margins and grow their business--even in a market where more and more "complex" products and services are moving into the realm of commodities to be bought at the lowest possible price." (A Reader from Texas USA)

The Facebook Marketing Book by Dan Zarrella and Alison Zarrella "...the best in how to make the most of online media for marketing your product.  Organized in a logical and clearly signposted way, the work is well illustrated, with each page of text being accompanied by a full-page color shot of an example of the relevant Facebook feature.  Each of the twelve chapters contains an introduction that provides an inviting overview of the chapter, while eleven of the chapters conclude with a neat synopsis of the preceding contents.  The seven-and-a-half page four-column index is detailed and descriptive, facilitating ready access to the multitude of topics that fill the pages of this book.  ..." (A Reader from Velddrift, South Africa)

    The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund "...somehow finds that difficult balance between the "why" information so critical to the necessary cultural shift inherent in Social Media, and the "how" of actually integrating social throughout your organization.  From hiring, to organization structure, to crisis response planning and metrics this book takes on the nitty gritty while always giving the reader the context for why its so important.  ..." (A Reader from USA)

    Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself by William C. Taylor "...ultimate goal is to empower each of us to rewrite better stories for our businesses and our lives.  Like he previous book - Mavericks At Work - Bill draws inspiration from some incredibly bold leaders who are not only reinventing enterprises, but who are reshaping entire industries in unique ways.  ..." (A Reader from San Diego, California USA)

The Tao of Twitter: Changing your life and business 140 characters at a time by Mark W. Schaefer "An inspiring and motivating book on how to market at this time in the world where the consumer is the creator and the user generates the content.  The uniqueness of this book is its reachable and teachable persona of the author.  While reading this book your imagination is going to ignite and begin to flow with new ideas from this Twitter master." (Reviewed by Dr. Rae)

    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life by Srikumar S. Rao "...focuses on personal development using an unconventional new approach.  If you are really serious about enjoying great success and significance in your life by fullfilling your true potential but so far struggling to learn what to do, I strongly recommend that you give this book a try.  All you need is an open mind after all." (A Reader from Seoul, South Korea)

    Predictable Success: Getting Your Organization On the Growth Track--and Keeping It There by Les McKeown "Predictable Success came into our lives when we wanted to learn more about getting and staying "on the growth track."  The author provides an extraordinary presentation on how-to get and stay there with less stress!  This book is well presented, and well worth your time reading!" (Reviewed by Dr. Rae Associates)

JANUARY/FEBRUARY
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    The Other Side of Innovation: Solving the Execution Challenge Vijay Govindarajan and Chris Trimble "...explores the real innovation challenge, which goes beyond the initial burst of energy fostered by an idea and its research.  It probes how to execute an innovation challenge in a business world designed not for change but for continuous operations, and it explores conflicts between two operating modes and how to resolve them.  Keys to overcoming obstacles come from ten years of research and examples from a range of successful company innovators, making this a top business pick." (Reviewed by Midwest Book Review ~ Oregon, Wisconsin USA)

    Disconnect: The Truth About Cell Phone Radiation, What the Industry Has Done to Hide It, and How to Protect Your Family by Devra Davis "An amazing and important book that must be read to be believed.  Are these devices safe for humans?  The 'don't ask, don't tell' approach of the industry is irresponsible at best, criminal at worst.  Read and learn why and how to protect yourself and your loved ones." (Reviewed by Mark Hyman, M.D., author of The UltraMind Solution: Fix Your Broken Brain by Healing Your Body First Chairman, The Institute for Functional Medicine)

    Zapped: Why Your Cell Phone Shouldn't Be Your Alarm Clock and 1,268 Ways to Outsmart the Hazards of Electronic Pollution by Ann Louise Gittleman "...gives us plenty of ways to limit our exposure, protecting ourselves and our children,...  This book is a must-read for the 2lst century!" (A Reader from Francestown, New Hampshire USA)

    Personality Poker: The Playing Card Tool for Driving High-Performance Teamwork and Innovation by Stephen M. Shapiro "...creative and innovative approach to understanding personality types, their motivation and limitations,..  makes learning about your peers fun, but yet serious." (A Reader from Lake Placid, New York USA)

    The Food Matters Cookbook: 500 Revolutionary Recipes for Better Living by Mark Bittman "...looks at food through a slightly different lens, such that the emphasis is placed on fruits and vegetables, not meats and dairy.  ...a strong addition to any cookbook collection." (A Reader from Seattle, Washington USA)

    Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter and Lorne A. Whitehead "...demonstrates...how to effect change in an organization - and to surface with new, practical insights into how to do just that.  In a world where 70% of attempts at organizational change fail, this is remarkable." (A Reader from Boston, Massachusetts USA)

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