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For your reading pleasure, this book archive showcases The Baum Group's 2008 book selections and book reviews on Dr. Rae's Shopping Network.

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NOVEMBER/DECEMBER
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    Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen and Theresa Braun "...does an amazing job of breaking down the elements of social media and how they will work for your business - I highly recommend!" (A Reader)

    Selling Fearlessly: A Master Salesman's Secrets For the One-Call-Close Salesperson by Robert Terson "...has ideas that work.  ...a must read.  ...great ideas that have a proven track record plus...an engaging book." (A Reader)

    The Signal and the Noise: Why So Many Predictions Fail-but Some Don't by Nate Silver "...an insightful and informative work that brings together the lessons of prediction from many different fields and explains it all very well." (A Reader)

    Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media by Jeff Bullas "...a sensational book...an amazing book for someone either just starting to blog or someone advanced looking to refine their strategy for the most current methods.  ...in a clear, concise style that allows for quick application and results.  ..." (A Reader)

    The Character-Based Leader: Instigating a Leadership Revolution...One Person at a Time by Lead Change Group Inc. "...an inspirational quilt of leadership stories, research, examples, advice and wisdom from some of the most influential voices in social media.  ...reads like a virtual dialog, with diverse, intelligent and provocative perspectives on the complex leadership characteristics of trust, integrity, respect, humility and perseverance.  ... " (A Reader)

    The Introvert's Guide to Success in Business and Leadership by Lisa Petrilli "...Very useful and objective.  ...provides solutions without proposing the introvert to change inner, very personal and valuable characteristics." (A Reader)

    People Buy You: The Real Secret to what Matters Most in Business by Jeb Blount "...one of the best books I've read!  ...makes a complex subject easy!  ...help[s] you become a more successful person as a whole and advance your sales career!" (A Reader)

    People Follow You: The Real Secret to What Matters Most in Leadership by Jeb Blount "...quickly...delves into the practical issues of leading people.  Whether you're a platooon sgt in the Marines,CEO of a fortune 500 company, manager of a sales team, coach a little league team, or operate a small business; the applied principles in this book will yield immediate positive results." (A Reader)

SEPTEMBER/OCTOBER
[Click the Book Cover or the Title and find your Savings]


    Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich, and Geoff Livingston "...takes you by the hand and helps you lead the troops and approach your marketing in a holistic and very healthy way.  ..." (A Reader)

    Abundance: The Future Is Better Than You Think by Peter H. Diamandis and Steven Kotler "...has completely changed my worldview.  ...one of the most important books I have ever read.  Do yourself a favor especially if you think the world is in decline, this will change your mind.  ...an optimistic look at where we are headed.  The research in this is incredibly enlightening and backed by solid writing and examples." (A Reader from Gettysburg, Pennsylvania USA )

    Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava "...covers how to motivate.  ...Getting people to buy-in to your ideas is a critical part of success and this book shows you how. " (A Reader)

    The Real Rules of Life: Balancing Life's Terms with Your Own by Ken Druck "...is very good at offering realistic advice on dealing with stress, letting go, finding happiness, and the like.   ...[by] offering anecdotes and suggestions for useful, practical ways to deal with the issues of life and,...get on with living." (A Reader from Houston, Texas USA)

    The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer "An inspiring and motivating book on how to market at this time in the world where the consumer is the creator and the user generates the content.   The uniqueness of this book is its reachable and teachable persona of the author.  While reading this book your imagination is going to ignite and begin to flow with new ideas from this Twitter master." (Reviewed by Dr. Rae)

    Lead From The Heart: Transformational Leadership For The 21st Century by Mark C. Crowley "...gives you the tools you need to lead-up to a new and sustainable level of leadership - from the heart.  ...the blueprint that will systematically walk you through these steps and help you to understand the greater relevance of "why" leading from the heart is the path forward for 21st century leadership.  ..." (A Reader)

    The New How: Creating Business Solutions Through Collaborative Strategy by Nilofer Merchant "...A step-by-step instruction manual for engaging your team and realizing the full power of collaboration.  ..." (A Reader)

    Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden "...offers a holistic approach to SEO that informs both social media and content marketing.  ...a book...you'll want...opened on your desk." (A Reader)

JULY/AUGUST
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    Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H. Green ",,,a must read for...any executive who deals with people and has to sell ideas, budgets or plans - so that's just about everyone!   ..." (A Reader from Lake Forest, Californis USA)

    The Project 50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters! by Tom Peters "When you learn to use this little book you can turn nasty little jobs into opportunities that are rewarding.  ..." (A Reader from Sunnyvale, Californis USA)

    The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks "...a well written and fascinating book that follows the lives of two people from pre-birth through death to illustrate how the human brain works and to highlight some of the best available knowledge in the fields of brain function and human sociology.  The narrative is also unique because even though the characters age, their story is always told in the present.  ... " (A Reader)

    Walking with Justice: Uncommon Lessons from One of Life's Greatest Mentors by Mollie Marti "...Early in the first chapter, I found myself grabbing a pen, to scribe one of the memorable quotes to place by my desk as a source of inspiration.  Halfway through the book, my notepad full, I abandoned the idea and decided to just store the entire book on my desk for reference.   ... " (A Reader)

    Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer "...absolute "must read" for anyone (especially sales & marketing professionals) who are considering starting a LinkedIn profile or anyone who has an existing account.  ...clearly breaks down all of the key components of LinkedIn and truly helps educate users both old and new how to improve their individual profiles and also give you better insight on how to maximize on the new results.  ... " (A Reader)

    Every Monday Matters: 52 Ways to Make a Difference by Matthew Emerzian, and Kelly Bozza "...Get ready to make a difference one Monday at a time.  As a bonus, the book includes a CD-ROM with videos of people making a difference and special links to exclusive portions of their website.  The book is even made with recycled materials." (A Reader from Baltimore, Maryland USA)

    Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream by Whitney Johnson "...a GREAT book!  ... motivating, touching, inspiring,...one to share with all your friends!" (A Reader)

MAY/JUNE
[Click the Book Cover or the Title and find your Savings]


    Encaustic art: the complete guide to creating fine art with wax by Lissa Rankin "Beautiful book,...great photos.  ...shows...variety of techniques that can be used...  A great reference book.   ...inspired me to look into specific techniques...to know more about." (A Reader)

    Instant Influence: How to Get Anyone to Do Anything--Fast by Michael Pantalon "...a very powerful and very useful book for anyone interested in influencing behavior.  ..." (A Reader from Bronx, New York USA)

    Your Best Just Got Better: Work Smarter, Think Bigger, Make More by Jason W. Womack "...is...incredible.  ...Since reading...I have learned to manage those distractions and every day feels...more fulfilling and productive.  ...brilliant.  ...necessary.   A...wise investment,...!" (A Reader from New York City, New York USA)

    Judgment Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right by Thomas H. Davenport, Brook Manville, and Laurence Prusak "...takes on the fundamental issues of how organizations are applying judgement, collaboration, and participatory decision making into their organizations.  ...recommended for executives and managers seeking to understand, internalize and perhaps adopt this more collaborative style of decision making.  ..." (A Reader from Chicago, Illinois USA)

    Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini by Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver (Editors) "Robert Cialdini is the Benjamin Franklin of research on influence-- a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who's able to capture lightning in a jar.  This collection of essays, written by his fellow researchers in his honor, testifies to his wide and deep influence on the practice of social psychology." (Reviewed by Chip Heath, Professor, Stanford Graduate School of Business and author of Made to Stick: Why Some Ideas Survive and Others Die and Switch: How to Change Things When Change Is Hard)

    Boundless Potential: Transform Your Brain, Unleash Your Talents, Reinvent Your Work in Midlife and Beyond by Mark S. Walton "...is supported by exciting new discoveries in neuroscience showing a virtual re-organization of our brain, not a diminishing of it and giving several inspiring examples of individuals who continue to thrive and contribute well into their eighties, nineties, and beyond.  Invest in yourself, read this book." (A Reader)

    Real People, Real Change: Stories of a Change Warrior in the Business World by Donna Strother Highfill "...an incredibly insightful book that speaks to both leaders and change consultants who help others navigate the challenges of change.  This book is filled with insightful tips and interventions intended to produce meaningful behavior change and most importantly they are wrapped in realistic stories and...wonderful wit and humor.  A must read for any change consultant!" (A Reader from Richmond, Virginia USA)

MARCH/APRIL
[Click the Book Cover or the Title and find your Savings]


    Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer "...dedication to accuracy, scholarship and sharing challenging subjects in a way that makes it easy for others to understand.  in addition to being an essential read for online marketers, [t]his book is a pleasure to read.  ..." (A Reader)

    Get Momentum Guide To Starting A Business: 30 Days To Turn Your Inspiration To Income [Kindle Edition] by Cathy Presland "If you have the desire and the will, and follow Cathy's recommendations in her new book...you will reap the rewards.  you will have a plan of action that will help you and your business thrive beyond measure." (A Reader from Pennsburg, Pennsylvania USA)

    The Trusted Advisor by David H. Maister, Charles H. Green, and Robert M. Galford "The application of this text is not specific to traditional "advice and counsel" roles, such as: attorney, process consultant, change agent, personal advisor, etc.  Anyone with subject matter expertise must have this perspective in order to assist your client...to best serve their needs.  ..." (A Reader from Berkeley Heights, New Jersey USA)

    Sales & Consequences [Kindle Edition] by Tibor Shanto "...a collection of articles...that look at all aspects of sales with the singular goal of helping you execute and sell better!  The articles range from broad concepts that allow you to frame your sales strategy based on your offerings and markets; to specific tactics you can use every day or as the circumstances dictate.  ..." (Description)

    Organizing Paper @ Home: What to Toss and How to Find the Rest! [Kindle Edition] by Barbara Hemphill and Jennifer Wig "...From the home office to the kitchen counter,...offers a practical and proven step-by-step solution to purging, sorting, and taming that paper (AND electronic) tiger.  ..." (Description)

    Lead with Purpose: Giving Your Organization a Reason to Believe in Itself by John Baldoni "...This book is all about developing...your purpose so that everyone in your organization will be eager to follow your dream." (A Reader from Spring Hill, Tennessee USA)

    The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are by Brene Brown "...Wholehearted living is about engaging in our lives from a place of worthiness.  ...means developing the courage, compassion, and connection to think; "No matter what gets done and how much is left undone, I am enough.  ...going to bed at night thinking, Yes, I am imperfect and vulnerable and sometimes afraid, but that doesn't change the truth that I am also brave and worthy of love and belonging".  ..." (A Reader from Willis, Texas USA)

    The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It by Kelly McGonigal Avery, Ph.D. "...Whatever you are struggling with, stopping smoking, curbing your spending habits, losing weight, this book will help you to understand will power and provides many tools and insights that are invaluable.  ..." (A Reader from Boston, Massachusetts USA)

  Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition) by Frank K. Sonnenberg "...A must read for leaders at all levels seeking to make the shifts in thinking and action essential to transform any organization based on reward, punishment and authority into one based on trust, respect and expertise." (A Reader from Florida, USA)

JANUARY/FEBRUARY
[Click the Book Cover or the Title and find your Savings]


    Stop Workplace Drama: Train Your Team to have No Complaints, No Excuses, and No Regrets by Marlene Chism "This book came into our lives when my associates, and I wanted to learn more about how-to stop the drama in our personal, and professional relationships." (Reviewed by Dr. Rae)

    The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust by Charles H. Green and Andrea P. Howe "...filled with relevent topics, powerful caselets, and real life stories that even the most seasoned professionals will learn something new." (A Reader)

    The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith "...this is a must read on this important topic.  A definite Five Star+.  ...implement...nine steps and you...begin to experience the benefits of "radical strategic visibility."" (A Reader)

    Forgive To Win!: End Self-Sabotage. Get Everything You Want by Walter E. Jacobson M.D. "...takes self-help to a whole new level by showing individuals just how to apply its principles into their daily lives--for amazing results.  a structured program that will de-condition and build positive habits through forgiveness and the ability to let go.  ..." (A Reader)

    Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields "...deconstructs with rich story telling, how fear and doubt can be embraced as fuel for creativity.  ...an entertaining and insightful read.  ...delivers the science and philosophical juice behind his methodology.  ...underscores this well thought out tome on our working and living experience..." (A Reader from New York USA)

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