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For your reading pleasure, this book archive showcases The Baum Group's 2008 book selections and book reviews on Dr. Rae's Shopping Network.

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NOVEMBER/DECEMBER
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  I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze by Deepak Malhotra "...recognizes the importance of adapting to change while at the same time applauding those who think outside the box. It also provides a series of discussion questions targeted at different types of review groups. Well worth the time." (A Reader)

  Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales....Now and Forever by Jeffrey Gitomer "...tells you how to keep your attitude positive and succeed not manipulate. Stop cold calling and get social network!" (A Reader)

  Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People by Joseph Michelli "...offers a fresh perspective on growing your business through branding based on values.  ...this is a thought provoking read...to create a brand and maintain customer loyalty.  ..." (A Reader)

  The Brand You 50, Or, Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters "...is completely and totally about selling yourself through proper self-positioning in whatever marketplace that you operate.  ...valuable ideas and attitudes on the most important product going--YOU!  ..." (A Reader)

  Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott "...fascinating insight into the world of digital age young adults!" (A Reader)

  Who Would You Be Without Your Story?: Dialogues with Byron Katie "If you are ready to face the truth about yourself and be free from untrue thoughts that rule your life, you have found the right author and book." (A Reader)

SEPTEMBER/OCTOBER
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  The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella "...is pure gold and the first book on the subject that I've found grounded in science, empirical "what works" results and ...an actionable realistic plan.  ..." (A Reader)

  The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. by Bernadette Jiwa "One of the best business and branding books...gets straight to the point with real life examples which makes it so easy to digest! If you want to take your business to new levels...  This book a business game changer!" (A Reader)

  Money by Arnold M. Patent "...lays bare the hidden truth about money. And the truth will surprise you.   ..." (A Reader)

Writing with Verve on the Blogging Journey by Jayme Soulati "...is a quick read and chock full of tips and takeaways on a variety of blogging topics.  ..." (Description ~ Be the first to review)

  Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. by Mitch Joel "...makes the case that consumers look digitally and buy digitally now - first and not as an afterthought.  If you don't have a "digital first" posture, both in your business and your personal life you will become irrelevant.  ...puts you right on top of this tsunami called the digital age." (A Reader)

  inGenius: A Crash Course on Creativity by Tina Seelig "...includes exercises, projects, tools and techniques that stimulate creativity.  Readers can use that creativity to develop business models that delivers something new to the world.  ...also features anecdotes that bring those tangible takeaways to life.  ..." (A Reader)

  Loving What Is: Four Questions That Can Change Your Life by Byron Katie and Stephen Mitchell "...a wonderful new form of spiritual inquiry that can be used by everyone.  ...Highly recommended." (A Reader)

  Work with Me: The 8 Blind Spots Between Men and Women in Business by Barbara Annis, and John Gray "...is...timely and much needed...on how to work effectively with the opposite gender.  The main purpose ...is to expose and eliminate our blind spots.  ... provide[s] a new level of understanding called "gender intelligence" backed by exhaustive research, sound science and a pragmatic approach to reach solid conclusions.  ..." (A Reader)

MAY/AUGUST
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  Leadership and the Art of Struggle: How Great Leaders Grow Through Challenge and Adversity by Steven Snyder "...walks you through questions to make you think and ultimately shift your mindset about handling difficult times." (A Reader)

  Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg "...tackle[s] real issues that prominent women have been silent on for years.  ..." (A Reader)

  Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire by Bruce Nussbaum "...Well written, easy to read with great stories and practical advice on how we can find and achieve our creative selves.  ..." (A Reader)

  The Business Model Innovation Factory: How to Stay Relevant When The World is Changing by Saul Kaplan "...about creating value with passion, connecting to...outside of your industry, and...take an honest look at yourself and transform...the way you operate as an organization, ...also as an individual.  ...an inspiring collection of insights and stories to help you get better at what you do.  ..." (A Reader)

  What's the Future of Business: Changing the Way Businesses Create Experiences by Brian Solis "Technology is changing the dynamic between buyers and sellers very rapidly and customers are expecting to have a good experience when they buy.  ...Social media and technology have transformed business and this is a guidebook to the future of business.  ..." (A Reader)

  Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU by Babette N. Ten Haken "...a guidebook on how to explain a product, its benefits, and its value in ways that are easily understood and comfortable for both the buyer to hear, and the salesperson to sell.  ..." (A Reader)

  Creating We: Change I-Thinking to We-Thinking and Build a Healthy, Thriving Organization by Judith E. Glaser "...is filled with well-articulated ideas and gives you the tools to put them into practice.  ..." (A Reader)

  How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts by Geoffrey James "...cuts through the mystery of the sales process with a clear message of understanding that can be applied in all areas of business.  ..." (A Reader)

MARCH/APRIL
[Click the Book Cover or the Title and find your Savings]

    Tell Me No, I Dare You! by Scott H Silverman "...Read this...if you are willing and ready to make the choice to step out of your comfort zone and say "YES" to life and all of your dreams!" (A Reader)

    Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter, and Maddie Grant "...challenges people at every level of...organization to rethink the way information and communications are handled.  ..." (A Reader)

    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries "...a significant contribution to the field of scientific entrepreneurial management." (A Reader)

    The Antidote: Happiness for People Who Can't Stand Positive Thinking by Oliver Burkeman "...A positive outlook can work to a point in many situations but can become a stumbling block to real growth in the form of denial which this book illustrates very well." (A Reader))

    To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink "...a guide on how to move others successfully in today's world in an engaging and ethical way.  ...strongly recommend the book for those who are looking at improving their ability to sell..." (A Reader)

    V Is for Vulnerable: Life Outside the Comfort Zone by Seth Godin "...takes us through the alphabet with encouragement and challenges to do what we love.  ..." (A Reader)

    Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 by Seth Godin "...Open...any page and be inspired to do your best work and understand how to share that work with the world." (A Reader)

Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long by David Rock "...Gives you different ways to handle difficult situations and make the most out of your brain." (A Reader)

JANUARY/FEBRUARY
[Click the Book Cover or the Title and find your Savings]


    Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness by C. C. Chapman "...a brisk read, packed with insights, optimism and gumption.  Highly recommended." (A Reader)

    Miracles Happen: The Transformational Healing Power of Past-Life Memories by Brian L. Weiss and Amy E. Weiss "Truly inspiring" (A Reader)

    Practice Perfect: 42 Rules for Getting Better at Getting Better by Doug Lemov, Erica Woolway, and Katie Yezzi "The '42 rules' actually fall into a set of usable steps for thinking about how to deliberately practice something,..." (A Reader)

    Take the Cold Out of Cold Calling by Sam Richter "...is a must-have for all those who want to research their prospects before a face-to-face meeting. Find out what the competition is doing, and what people can find out about you as well. It is full of very useful information and search tips, shortcutting the information process dramatically.  ...! " (A Reader)

    Time to Make It Stop: the How of Now by Jim George "...takes the mystery out of the practice of stilling the mind.  ..." (A Reader)

Twilight of the Elites: America After Meritocracy by Christopher Hayes "...is insightful and pinpoints the political culture that gen X is inheriting." (A Reader)

    Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz "Great book, informative, encouraging, motivational and easy read! Not just for retailers, applies to everyone- principles to apply to life in general." (A Reader from North Carolina, USA)

    The Little Book of Leadership: The 12.5 Strengths of Responsible, Reliable, Remarkable Leaders That Create Results, Rewards, and Resilience (Jeffrey Gitomer's Little Book) by Jeffrey Gitomer "...beyond just sales training to correctly teach and show us all about how to develop a winning attitude, how to communicate and brand/position ourselves effectively, how to lead successfully and live a life worth living.  ..." (A Reader from Colorado, USA)

...continues on next page

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