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For your reading pleasure, this book archive showcases The Baum Group's 2008 book selections and book reviews on Dr. Rae's Shopping Network.

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JANUARY ~ APRIL
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  The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries "Awesome read.  Truly worth it.  A guide to how to construct a successful team not just a startup." (A Reader)

  Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) by Ash Maurya "Really useful and concrete book.  Gave me some new (thinking) tools and has helped me a lot to communicate these things and the process within the organization." (A Reader)

  The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson "...emphasis is on the collaborative efforts that brought about the most fruitful developments in hardware and led eventually to the Internet." (A Reader)

  Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder, and Yves Pigneur "Is a classic in innovation and business modeling" (A Reader)

  What If?: Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe "...full of questions you never thought to ask, but once you read them, you can't wait to find out the answer to.  Highly recommended! " (A Reader)

  Aging Backwards: Reverse the Aging Process and Look 10 Years Younger in 30 Minutes a Day by Miranda Esmonde-White "...is...capstone explanation of what's going on with our 620 muscles and 200 bones during our lives and why her approach to using all of our muscles every day is the key to excellent posture and lifelong fitness no matter the age or condition at which you start.  I'm a fan for life!" (A Reader)

  Yes Please by Amy Poehler "...is...intense honesty without giving much juice to the gossip mill.  ..." (A Reader)

  Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy? by Evan Carroll and John Romano "...a must read for anyone with any sort of online element to their life.  ..." (A Reader)

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