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For your reading pleasure, this book archive showcases The Baum Group's 2014 book selections and book reviews on Dr. Rae's Shopping Network.

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  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley "...helps you create content that engages, by recommending that content be created through the eyes of your customers - even if you have never written a piece of content in your life, you could do so successfully with help from this book.  ..." (A Reader)

  The Best Advice I Ever Got: Lessons from Extraordinary Lives by Katie Couric "...know of someone that need, or wants, a little extra push or encouragement then here’s your book.  (Take a peek yourself,...)" (A Reader)

  Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World by Jill Konrath "We all sell.  Our product.  Our service.  Ourselves.  This book provides practical, actionable, creative advice on how to do it better... much better.  ...well worth the read. " (A Reader)

  21st Century Business: Managing and Working in the New Digital Economy by James W. Cortada "The business world as it is today and will be tomorrow   ...At under 250 pages,...a really good summary of what's going on in the new economy, and I highly recommend it." (A Reader)

  The Myths of Creativity The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus "...This is an important book to keep us all innovating! " (A Reader)

  The Myths of Innovation by Scott Berkun "...Have fun reading this awesome book." (A Reader)

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday " informative and highly interesting manual for living and achieving our highest potential.  ..." (A Reader)

  The Third Plate: Field Notes on the Future of Food by Dan Barber "...A fantastic read if you have any interest in knowing where your food came from.   ...highlights quite a few farmers who seem to be doing things right - rays of hope in what seems to be a bleak industrial farming system." (A Reader)

[Click the Book Cover or the Title and find your Savings]

  Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier "Unlike many business books, this one is to the point and useful.  There is a handy wrap up section of take home points.  ..." (A Reader)

  The Confidence Code: The Science and Art of Self-Assurance---What Women Should Know by Katty Kay, and Claire Shipman "...a terrific book.  Well written, easy to read, filled with relevant content.  For those struggling to make sense of what they observe or experience regarding gender differences in self-perceived confidence and/or competence, this is well-worth the investment.  Suggestions are not ground-breaking, but they are practical." (A Reader)

  VB6: Eat Vegan Before 6:00 to Lose Weight and Restore Your Health . . . for Good by Mark Bittman "...An extremely easy and sensible way to look at our nutrition choices and how to start eating healthier." (A Reader)

  The VB6 Cookbook: More than 350 Recipes for Healthy Vegan Meals All Day and Delicious Flexitarian Dinners at Night by Mark Bittman "...a great resource of good recipes that can only help quality of your eating." (A Reader)

[Click the Book Cover or the Title and find your Savings]

  Disruption Revolution: Innovation, Entrepreneurship, and the New Rules of Leadership by by David Passiak "...broad spectrum of what the word (and world of) innovation can really bring to the party.  I...challenge anyone to read...a single chapter without a new and fully viable concept coming...directly to mind...  Highly recommended..." (A Reader)

  Social Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark W. Schaefer "...explains the essence of social media and proper organizational use of social media.  ...wise advise and great examples.  ...explains why social media strategy requires C-level interest and involvement.  ..." (A Reader)

  Difference: The one-page method for reimagining your business and reinventing your marketing by Bernadette Jiwa " worth reading even if you are a seasoned pro." (A Reader)

  Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Itamar Simonson, and Emanuel Rosen " the same class as The Innovator's Dilemma and Crossing the Chasm.  ...fundamentally changed how I view product introduction and marketing--forcing me to rethink many of the things..." (A Reader)

  Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget by Maria Ross "[s] you to zoom in on who to market to, what they will want from you, and the ways to build a brand that will both promise and deliver what your target is looking for.  ..." (A Reader)

  Healing Back Pain: The Mind-Body Connection by John E. Sarno M.D. "Every once and awhile a book comes along that changes your life. This book was one of those for me. As a back pain sufferer for over 50 years, I wonder why more medical practitioners haven't caught on to Dr. Sarno's theories which he has proven over a 30-year career. Read this book if you have back pain. I am so much better after reading and applying this book." (A Reader)

  Start: Punch Fear in the Face, Escape Average and Do Work that Matters by Jon Acuff " you research, statistical data, quips, and focus...that will propel you from average to awesome." (A Reader)

  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark Schaefer, and Stanford Smith " relevant, with useful information, great real world examples, and tips you can use. An added benefit: the book was just plain fun to read.  ..." (A Reader)

[Click the Book Cover or the Title and find your Savings]

  Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble, and Shel Israel "...The authors' lens to the future is the present, which grounds the writing and makes their assertions about context all the more believable.  ..." (A Reader from San Diego USA)

  Becoming an Effective Mentoring Leader: Proven Strategies for Building Excellence in Your Organization by William Rothwell, and Peter Chee "...contains plenty of useful information,...benefits for the mentor..., including personal satisfaction, pride in watching someone grow, winning respect, enhancing reputation, learning by serving, building a network, and achieving greater personal success.  successful mentoring is primarily about giving rather than getting." (A Reader)

  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, and C.C. Chapman "...With strong content itself, written in a colloquial and easy to read manner and with solid examples, this is definitely one to dog-ear/markup and reference on an ongoing basis.  ..." (A Reader from Chicago, USA)

  Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble, and Shel Israel " about conversation.  ...about blogging as a unique conversational medium - the only one to allow an individual to talk to many people in many locations at any time with only a computer and Internet access, a global conversation.  ..." (A Reader from Kitchener, Ontario Canada)

Open Leadership: How Social Technology Can Transform the Way You Lead
by Charlene Li "I would recommend this book to anybody involved at all stages of creating, implementing, and monitoring Social Media efforts. ..." (A Reader from Coamo, Puerto Rico) from JULY/AUGUST 2010

  The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone "...communicates an important set of business principles and a taste of the difficult decisions Jeff Bezos made along the way.  ..." (A Reader from Medina, Washington USA)

  The Intentional Networker: Attracting Powerful Relationships, Referrals & Results In Business by Patti DeNucci " incredible resource of information on improving your networking skills. to be more selective in...networking...make the most of the contacts...  A must read..." (A Reader)

  Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer "...provides a very doable and reasonable method to follow, especially in the age of mobile and fragmented content.  ..." (A Reader from Taipei City, Taiwan)

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